Alberta Ferreti Fall 2025 Collection
Lorenzo Serafini made his grand entrance as the new creative director of Alberta Ferretti, unveiling a collection that blended his personal vision of sensuality with a deep respect for the brand’s legacy. Inspired by Franca Sozzani, the designer paid tribute to both Alberta Ferretti, the house’s founder, and the iconic Vogue Italia editor, whose philosophy of dreaming big shaped the essence of the collection.
The show took place at the historic Palazzo Donizetti, a luxurious and intimate setting that enhanced the collection’s romantic character. Serafini embraced fluid tailoring, featuring collarless cashmere coats, oversized shearling jackets, and enveloping scarves that wrapped around the female form. Lightness and movement were key elements in his designs, with subtle ruffles, sheer fabrics, and intricate beaded details adding embellishment without excess.
The dresses stood out for their delicate craftsmanship, showcasing meticulously designed pleats and ruffles, culminating in a spectacular final look crafted from 45 meters of hand-pleated chiffon. Rather than focusing on ostentation, femininity was expressed through sensuality rather than sexuality, making an impact through silhouettes and movement.
Decorative touches appeared in handmade resin buttons and unique jewelry, created by a Cypriot artist and evoking antique cameo portraits. Among the most memorable moments were a velvet dress interwoven with a dark floral mesh and an oversized abstract orchid adorning the shoulder of another design.
With this debut, Serafini proved that his vision for Alberta Ferretti is not just a modern reinterpretation of romanticism but also a masterful fusion of evolution and heritage.
