Rosalía Stars in Calvin Klein’s Bold Fall 2025 Underwear Campaign With a Surreal Twist
Rosalía, the Spanish Grammy-winning singer-songwriter, takes center stage as the newest face of Calvin Klein’s Fall 2025 underwear campaign. Known for blending music, art, and style with unapologetic confidence, the artist now joins the brand’s long legacy of celebrity ambassadors, photographed this season by Carlijn Jacobs.
The campaign pushes boundaries by combining raw sensuality with surrealist imagery. In the striking visuals, Rosalía wears Calvin Klein’s latest underwear designs while posing alongside an unexpected co-star—a python—adding both drama and symbolic edge to the narrative.
Key pieces highlighted include the Icon Cotton Modal line, featuring an innovative Infinity Bond waistband without seams and sealed hook closures for smoother fit and breathability. She also showcases the Heritage Cotton collection, which revives a vintage-inspired aesthetic, and the Perfectly Fit bra and bikini set, crafted to merge everyday comfort with contemporary allure.
“Calvin Klein underwear has been a wardrobe essential for me for years,” Rosalía said in a statement. “I’ve always loved the brand, and it’s truly an honor to be part of this campaign.”
The launch premiered across Calvin Klein’s official social media channels, while the Fall 2025 women’s underwear collection is now available globally at calvinklein.com.
Rosalía’s presence in the campaign reflects her growing impact within the fashion industry. Beyond her music, she has fronted campaigns for Skims, Acne Studios, MAC Cosmetics, and Dior, and in July she was announced as a global ambassador for New Balance. With this new collaboration, Rosalía strengthens her position as a multifaceted style icon—one who effortlessly balances avant-garde creativity, cultural relevance, and international star power.
