Jisoo Returns to Bring Holiday Magic to Tommy Hilfiger
For the fifth time, global fashion icon, singer, and actress Jisoo takes center stage in Tommy Hilfiger’s new holiday campaign, “A Hilfiger Holiday.” The South Korean superstar, now 30, continues to redefine preppy style through a distinctly modern and international lens.
Photographed by Yoon Ji Yong and styled by Choi Ja Young, the campaign celebrates Jisoo’s timeless yet youthful approach to fashion. In one look, she wears a tailored bomber layered over a crisp Oxford shirt, paired with a pleated wool-blend mini skirt and classic loafers. Another ensemble features a varsity jacket over a plush rugby sweatshirt, matched with high-rise, wide-leg ’70s jeans — a nod to Hilfiger’s signature Americana. A “Lady Jacket” with a textured preppy finish completes her standout looks.
The global rollout of “A Hilfiger Holiday” begins Thursday and will run through early January, spanning tommy.com, print media, social platforms, in-store displays, and major wholesale partners.
Jisoo and Tommy Hilfiger first met during the brand’s Spring 2025 New York Fashion Week show, staged aboard a decommissioned Staten Island ferry at Pier 17. Their creative partnership has since deepened — earlier this year, Hilfiger designed Jisoo’s custom couture looks for Blackpink’s 2025 “Deadline” world tour.
Beyond Hilfiger, Jisoo’s influence continues to grow across luxury fashion. She currently represents Dior, Cartier, Self-Portrait, and Alo Yoga, cementing her position as one of the most sought-after figures in global style.
