Anya Taylor-Joy Stars in Tiffany & Co.’s 2025 Holiday Campaign: “Love Is a Gift”
Anya Taylor-Joy brings the magic of connection to life this holiday season as she stars in Tiffany & Co.’s 2025 Holiday Campaign, “Love Is a Gift.” The Academy Award–nominated actress and global brand ambassador embodies the spirit of joy, generosity, and timeless elegance that defines the jewelry house.
Directed by Jonas Lindstroem and photographed by Carlijn Jacobs, the cinematic campaign follows Taylor-Joy on a luminous journey across the world — from New York City to London and Tokyo — before returning to Tiffany’s hometown of New York. Along the way, she presents the iconic Tiffany Blue Box, weaving a visual story that celebrates love in all its forms: romantic, familial, and self-love.
Throughout the imagery and film, Taylor-Joy shines in pieces from Tiffany Icons, including the HardWear, Lock, T, and Knot collections, as well as the whimsical Bird on a Rock designs introduced for the season. A soft white satin ribbon — symbolizing the act of unwrapping a gift — flows through each frame, connecting the moments into one continuous expression of affection and beauty.
The campaign culminates in front of The Landmark in New York, where Taylor-Joy’s voice delivers the message at the heart of the story:
“Whether shared with someone else or kept for ourselves, love — in all its forms — is the most precious gift of all.”
Launching across digital platforms and social media, the campaign reinforces Tiffany & Co.’s enduring legacy as the ultimate destination for meaningful holiday gifting. With “Love Is a Gift,” the House once again transforms its legendary Blue Box into a universal symbol of affection — and a reminder that love, above all, is timeless.
