Dior Unveils Its First Coed Campaign Under Jonathan Anderson
Dior has released its first-ever coed advertising campaign to mark the in-store debut of Jonathan Anderson’s inaugural collections for women and men, signaling a decisive shift in the house’s visual language. Shot by David Sims, the campaign introduces what Dior calls a new “clique”: a cast chosen less for polish than for presence.
Actress Greta Lee, footballer Kylian Mbappé, actor-director Louis Garrel, and rising French actor and brand ambassador Paul Kircher lead the lineup. They are joined by models Sunday Rose — the daughter of Nicole Kidman and Keith Urban — Laura Kaiser, and Saar Mansvelt Beck. The images, rendered in a mix of color and black-and-white, favor intimacy over spectacle, replacing Dior’s recent high-gloss aesthetic with something more relaxed, observational, and human.
The campaign is the most visible expression yet of Anderson’s arrival as Dior’s eighth couturier and the first to oversee both womenswear and menswear. Its impact will extend beyond advertising, informing store displays and merchandising across flagships and pop-ups worldwide.
Visually, the images distill the shared codes Anderson introduced in his debut runway shows: a rethinking of everyday staples like denim and knitwear, counterbalanced by formal elements such as lace eveningwear, stiff collars, and ties that subtly reference Christian Dior’s fascination with the 18th century. The result is a wardrobe that feels historically aware but resolutely modern.
Sunday Rose appears in her second major fashion campaign to date, following her runway debut at Miu Miu in October 2024. Here, she is photographed lounging on a Louis XVI–style settee or wearing sheer evening gowns paired with shoes adorned with bows — a motif Anderson is positioning as a key house signature. Greta Lee is captured mid-fitting, trying on black slingback heels designed by Dior’s new shoe design director, Nina Christen, whose work nods to vintage Roger Vivier silhouettes.
Paul Kircher embodies Anderson’s vision of the contemporary Dior man. He wears pieces rooted in the archives, including a forest-green Donegal tweed interpretation of the Bar jacket and cargo shorts with deep pleats inspired by the 1948 Delft dress. In one of the campaign’s most striking images, Kircher pairs a striped blue shirt and faded jeans with a knitted cape, striking a sensual balance between ease and eccentricity.
Mbappé, a Dior ambassador since 2021, brings a composed glamour to the campaign, moving effortlessly from casual knits and denim to formal tailoring. Photographed lounging in a hotel room beneath a 1928 portrait of Christian Dior, he anchors the collection’s quieter confidence. Garrel, meanwhile, channels a distinctly French nonchalance in looks ranging from a gray flannel suit to an apple-green knitted cape.
Accessories play a central role, underscoring Anderson’s intent to build a cohesive universe. Still lifes feature new iterations of the Lady Dior, the Bow, and Book Tote bags embroidered with classic literary covers, including Bram Stoker’s Dracula. Menswear highlights include the Normandie bag, while future drops are teased with styles such as the Cigale, Crunchy, and Diorly, alongside a Lady Dior collaboration with artist Sheila Hicks, embellished with red tassels.
Footwear launching alongside the campaign includes the Initials, Aurore, Bow, Muse, and Bloom for women, and the Roadie, Saltwind, and Archi for men, complemented by a full range of ready-to-wear.
Styled by Benjamin Bruno — a longtime Anderson collaborator from his Loewe years — with makeup by Yadim Carranza and hair by Guido Palau, the campaign crystallizes Anderson’s Dior: elegant yet unguarded, archival yet alive, and defined by a new freedom in how luxury is worn.
