Bella Hadid Becomes Prada Beauty’s First Global Ambassador
Bella Hadid has been named the first global beauty ambassador for Prada, marking a new milestone for the brand’s expanding cosmetics division. The model will front the campaign for Prada’s newest makeup launch, Prada Touch, a blush designed for cheeks and lips that debuts this month.
The product introduces a new chapter for Prada Beauty. Featuring a cream-to-powder texture, Prada Touch is housed in a compact inspired by the brand’s signature triangular logo and designed to stack easily in a handbag. The formula blends smoothly onto the skin, delivering a soft matte finish that the brand says lasts up to 12 hours without touch-ups.
Hadid described the partnership as a natural fit. A longtime admirer of Miuccia Prada, she called the collaboration a “dream job” and praised the designer’s creative influence.
“For anyone who works in fashion, this is a dream,” Hadid said. “I’ve been a fan of Miuccia for years. Being able to exist in her creative world is incredible.”
The model also highlighted how closely Prada’s creative leadership—Prada and co-creative director Raf Simons—approach the brand’s beauty line, treating makeup with the same attention as fashion. For Hadid, the result reflects the house’s balance of heritage and modernity.
Prada Touch launches in eight shades ranging from nude to deep mauve, with names including Cherry, Tulip, and Waterlily. Hadid cites B32 Caffè as her favorite, praising its versatility as a multi-use product for cheeks, lips, and eyes.
The model’s own approach to beauty has evolved over time. After entering the fashion industry at 19, she learned professional techniques from leading makeup artists, eventually embracing a more minimal philosophy. “Simplicity is key for me,” she said, favoring products that enhance natural features rather than mask them.
According to Rosa Carriço, Hadid embodies the brand’s vision: “Bella balances a strong sense of authenticity with a bold creative spirit.”
