Miu Miu Puts Amelia Gray in the Spotlight for its Next Select Event in London
Miu Miu is bringing its Select concept back to London later this month, this time with model Amelia Gray headlining the newest installment of the brand’s ongoing series, where friends and clients curate their favorite pieces from the latest collections.
The event will take place on November 25 inside Miu Miu’s newly refurbished New Bond Street flagship. A dedicated area of the store will showcase Gray’s personal picks from the Holiday 2025 ready-to-wear and accessories collections, each item marked with a hand-signed tag and presented in exclusive Miu Miu Select packaging. Following the London launch, Select activations will run from November 26 to 30 in Madrid, Melbourne and at the Rue du Faubourg Saint-Honoré boutique in Paris.
Miu Miu’s Bond Street store, which reopened in June, becomes the setting for the first Select event hosted in its transformed space. Designed as a hybrid of literary salon, indie cinema and Mayfair private club, the 700-square-meter boutique features Como silk upholstery and a palette of pale blue, pistachio and acid yellow. The flagship houses the full universe of Miu Miu—ready-to-wear, handbags, shoes, leather goods and eyewear—while placing a heightened emphasis on cultural exchange, community and the brand’s latest collaborations.
The upper floor, styled like a cross between an elegant lounge, a bourgeois dressing room and an art gallery reminiscent of Fondazione Prada in Milan, caters to the brand’s most exclusive VVIP clientele.
First launched in 2019, Miu Miu Select aims to offer an “innovative, global vision of fashion” by allowing guests to build a highly personalized edit of new-season favorites, available for a limited time both in-store and online. Since its debut with Georgia May Jagger in London, the initiative has enlisted a wide network of international talents, including Lila Moss (2021), Emma Corrin (2023), and a long list of cultural figures such as Sydney Sweeney, Coco Gauff, Gigi Hadid, Chloë Sevigny, Emily Ratajkowski, Poppy Delevingne, Alexa Chung, Lotta Volkova and Twice’s Momo.
