Miu Miu Turns Gigi Hadid Into a Living Canvas in Its Latest Campaign
Once again, Gigi Hadid becomes the face of Miu Mui, starring in the Italian house’s 2025 leather goods campaign. This collaboration reaffirms the supermodel’s strong connection with the brand, blending luxury, innovation, and a distinct artistic approach. Directed by the legendary Steven Meisel and styled by Lotta Volkova, the campaign features Hadid posing with Miu Miu’s iconic matelassé bags, including the ‘Wander’ and ‘Arcadie’ models, in images reminiscent of the glamour of 20th-century high society.
One of the campaign’s most striking elements is its visual treatment. Each image has been digitally enhanced to mimic painterly brushstrokes, creating a fusion between photography and painting that reinforces the artistic character of the collection. This technique not only gives the campaign a timeless quality but also highlights the sensory richness of the designs. The bags, available in suede versions with quilted panels and stretch fabrics, come in vibrant shades like mustard, chocolate, pistachio, and fuchsia. The collection also includes leather variations, showcased through still-life imagery that pays tribute to the brand’s exquisite craftsmanship.
Under the creative direction of Edward Quarmby, the campaign continues Miu Miu’s tradition of artistic exploration, drawing inspiration from figures like photographer Yevonde and painter Margaret Keane. This aesthetic approach further solidifies the maison’s identity, positioning it at the intersection of art and fashion.
Hadid, who recently walked in Miu Miu’s Fall 2025 show during Paris Fashion Week, has repeatedly expressed her admiration for Miuccia Prada, calling her “one of the most influential and visionary designers in contemporary fashion.” Over the years, her relationship with the brand has deepened, establishing her as one of its most iconic ambassadors.
With this latest campaign, Miu Miu once again showcases its ability to reinvent itself while staying true to its essence, exploring new visual narratives while preserving its rich heritage. This collaboration with Hadid undoubtedly marks another memorable chapter in the brand’s history.
