Bella Hadid Revives the Y2K Spirit in Miss Sixty’s New Campaign
Miss Sixty brings back Y2K aesthetics with Bella Hadid as the face of its latest SS25 campaign, blending nostalgic charm with a modern edge. The iconic Italian denim brand has chosen the supermodel to showcase its newest collection, capturing the essence of the early 2000s through retro accessories and statement pieces.
In the campaign, Hadid wears some of the collection’s most standout designs, including crystal-embellished flared jeans, the signature Lip Print T-shirt, and a striking studded leather belt—perfectly channeling the rebellious and carefree spirit of the era. One of the most eye-catching accessories is the Motorcycle Bag, a vintage-inspired leather handbag with multiple pockets, combining functionality with bold style, making it a must-have for the season.
Since its founding in 1991, Miss Sixty has remained true to its vintage heritage, continuously reinterpreting past trends with a fresh perspective. The SS25 collection stands out with its figure-hugging silhouettes, denim in various forms—from heeled shoes to statement buckle belts—and Western-inspired details that enhance its bold identity.
This campaign is more than just a tribute to 2000s fashion; it marks a new chapter for Miss Sixty, reaffirming its status as a brand that doesn’t just celebrate nostalgia but reinvents it for a new generation. With Bella Hadid as its ambassador, the brand strengthens its connection to today’s fashion landscape, offering a daring, feminine aesthetic with unmistakable attitude.
