Marco De Vincenzo Exits Etro as the Italian House Enters a New Strategic Phase
Marco De Vincenzo is stepping down as creative director of Etro after nearly four years, the company confirmed Thursday. The decision, described as mutual, comes as the Milan-based brand enters a new strategic phase.
In a brief statement, Etro thanked the designer for his “dedication, professionalism and creative contribution,” wishing him success in future ventures. The house added that it now looks ahead to the next stage of its development while continuing to strengthen its lifestyle identity and creative heritage.
De Vincenzo joined Etro in 2022, overseeing women’s and men’s collections as well as the home line. His debut for Spring 2023, presented during Milan Fashion Week, introduced a renewed vision that balanced the designer’s graphic sensibility with Etro’s signature bohemian spirit and textile legacy.
During his tenure, De Vincenzo focused on reinterpreting the house’s historic codes—particularly its paisley motifs and rich fabric traditions—while expanding its accessories offering. His expertise in leather goods, sharpened during consulting work for Fendi, helped strengthen a category considered key to the brand’s growth.
The leadership change follows significant ownership shifts within Etro. Private equity firm L Catterton acquired a majority stake in the company in 2021. In late 2025, new minority investors—including Rams Global, entrepreneur Mathias Facchini, and SRI Group—purchased shares previously held by the founding family, completing the Etro family’s exit from the business.
Founded in 1968 by Gerolamo Etro, the house built its reputation on intricate textiles and travel-inspired prints before expanding into ready-to-wear, accessories, and home collections. Today it operates more than 160 boutiques across over 20 countries.
Under chief executive Fabrizio Cardinali, the brand has pursued broader lifestyle ambitions, signing licensing agreements for eyewear with Safilo, fragrance and home scents with Coty Inc., and childrenswear with Simonetta.
No successor has been announced. The next creative appointment will arrive at a pivotal moment as Etro continues its global expansion while redefining its identity beyond fashion into a broader luxury lifestyle brand.
