Apple Martin Steps Into the Spotlight With Chloé à la Plage
Apple Martin makes her campaign debut for Chloé, fronting the latest installment of the house’s sun-drenched Chloé à la Plage capsule collection.
Photographed by David Sims, the campaign unfolds in a surreal seaside landscape where oversized seashells emerge from the sand, evoking the dreamlike romanticism of Botticelli’s The Birth of Venus. The imagery captures the languid spirit of summer through a distinctly modern Chloé lens—soft, sensual, and slightly undone.
Creative director Chemena Kamali describes the collection as “an ode to a surreal summer fantasy,” rooted in escapism and ease. Martin, with her understated presence and natural glow, embodies that mood effortlessly.
The collection expands Kamali’s vision for Chloé’s resort identity, blending bohemian femininity with beachside practicality. Flowing dresses, broderie anglaise blouses, raffia accessories, jelly mules, and swimwear printed with hibiscus florals and parrots define the lineup, designed for both coastal getaways and everyday summer dressing.
Originally launched last year, Chloé à la Plage was conceived for the brand’s seasonal boutiques in luxury holiday destinations, alongside select stores and online distribution. The first campaign starred Claudia Schiffer; this season introduces a younger, more understated energy through Martin.
At 21, Martin continues to quietly build a presence in fashion following appearances for Self-Portrait and GapStudio. With Chloé, she enters a more elevated territory—one shaped less by celebrity lineage and more by atmosphere, image, and ease.
