Hailey Bieber Fronts Alaïa’s Stripped-Back Vision of Modern Sensuality
Hailey Bieber steps into the world of Alaïa for the house’s Fall 2026 Archetypes campaign, captured through the minimalist lens of photographer Tyrone Lebon.
Shot inside Lebon’s Grace Mews gallery in London, the campaign strips away distraction in favor of atmosphere and silhouette. Nearly monochromatic interiors and glass furnishings frame Bieber against Alaïa’s sculptural designs, creating images that feel intimate, restrained, and quietly powerful.
The campaign also marks one of the final projects overseen by Belgian designer Pieter Mulier before his move to Versace later this year. Under Mulier, Alaïa’s Archetypes collections—his evolving interpretation of pre-collections—have become essential to the house’s identity, distilling its core vocabulary into a modern wardrobe.
For Fall 2026, that vocabulary centers on precision and sensuality. Sculpted knitwear, second-skin leather, and fluid jersey pieces define the collection, balancing technical innovation with the body-conscious codes long associated with Alaïa. Rather than relying on overt styling, the campaign lets construction speak for itself.
Bieber, whose off-duty aesthetic has increasingly shaped contemporary minimalism, brings an effortless sharpness to the images. Her presence aligns naturally with Alaïa’s current mood: confident, refined, and free of excess.
