Bulgari Crowns Dua Lipa as Global Brand Ambassador
Bulgari has found its newest leading lady in Dua Lipa. The Roman jeweler announced the singer as its global brand ambassador, aligning the house’s storied glamour with one of pop culture’s most influential voices.
“Dua Lipa embodies a contemporary vision of empowerment and freedom that resonates deeply with Bulgari’s values,” said Laura Burdese, the brand’s deputy CEO, who is set to assume the chief executive role in July. The appointment signals a continued investment in strong, globally recognized women whose cultural impact extends beyond the red carpet.
For Lipa, the partnership feels instinctive. “It’s incredibly special to work alongside an iconic brand like Bulgari,” she said. “Their pieces always provide the perfect finishing touch, transforming a look into an unforgettable moment.”
The singer joins a formidable roster of ambassadors, including Anne Hathaway, Lisa, Liu Yifei, and Priyanka Chopra Jonas—women who, like Lipa, project confidence with an international lens.
Her affinity for the house has been visible. She wore Bulgari jewels at the recent Berlinale premiere of Rosebush Pruning and previously appeared in NBC’s promotional campaign for the Milano Cortina 2026 Olympic Games adorned in the brand’s high jewelry.
A seven-time Brit Award winner and three-time Grammy recipient, Lipa’s reach spans music, film, and fashion. She made her acting debut in Barbie and performed “Dance the Night” for its soundtrack, while her runway appearance at Versace Spring 2022—and subsequent collaboration with Donatella Versace—cemented her status as a fashion force. In 2024, she was named to Time’s Time 100 list, further underscoring her cultural clout.
