Dior Appoints Thai Power Duo Lingling & Orm as Its Newest Global Ambassadors
Dior has officially named Thai actresses Sirilak “Lingling” Kwong and Kornnaphat “Orm” Sethratanapong as brand ambassadors, cementing the explosive rise of Thai drama stars who are now rivaling K-pop idols as fashion week’s most influential figures.
The duo—known collectively as LingOrm—first captured global attention through the growing girls’-love (GL) genre with their hit series “The Secret of Us,” followed by this year’s “Only You.” Their massive fan-base propelled them to the top of the earned media value (EMV) rankings during fashion month.
Lingling and Orm made their Paris Fashion Week debut at Dior’s March runway show. By the time they returned for Jonathan Anderson’s first womenswear show in October, they had already surpassed every other celebrity in EMV, according to data from Karla Otto, Lefty, and CTZAR.
“For the first time, Thai drama stars have overtaken K-pop icons—and their strategy is volume,” the report noted. Together, the pair posted 50 pieces of Dior content, driving a dramatic surge in engagement and visibility.
Orm emerged as spring 2026’s top influencer, generating $23.5 million in EMV, while Lingling followed with $21.5 million.
Born in Hong Kong to a Chinese father and Thai mother, Lingling speaks Cantonese, Mandarin, English, and Thai. She entered the entertainment industry after competing in beauty pageants and has since founded her own lifestyle brand, Always Wonder, while amassing 2.7 million Instagram followers. She described joining Dior under Anderson’s creative leadership as “an honor” and praised his “genius and artistic vision.”
Orm, daughter of veteran Thai actress Koy Narumon Phongsuphap, began her acting career in 2019 with “Hotel Stars” and later appeared in Channel 3 dramas including “Game of Outlaws.” With 2.4 million followers and her own fashion brand, Keep Silent, she said that becoming a Dior ambassador “feels like a dream come true,” adding that she holds deep respect for the house’s legacy and Anderson’s vision.
