Jisoo Blends Retro Glamour and Futurism in Self-Portrait’s Pre-Fall 2025 Campaign
K-pop star and Blackpink member Jisoo returns as the face of Self-Portrait in her third campaign for the London-based label, this time embodying a retrofuturistic vision for the Pre-Fall 2025 collection. Captured in Seoul by photographer Drew Vickers, the campaign—titled “Dreams of Past Lives”—places Jisoo in AI-generated dreamlike settings inspired by the bold, colorful spirit of the 1960s.
The visuals seamlessly blur the line between reality and imagination, nostalgia and innovation. Jisoo wears standout pieces from the collection, including a nylon windbreaker layered over a gingham bandeau and houndstooth skort, a delicate white lace blouse paired with a beaded cream denim skirt, and a crisp white cotton mini dress accessorized with a bow-tied basket bag.
Han Chong, founder and creative director of Self-Portrait, emphasized that AI was not used to replace traditional methods but rather to enhance storytelling: “We’ve always used our campaigns to tell stories, but working with Vickers and this kind of technology allowed us to create new worlds for Jisoo to inhabit. The result is something that feels both familiar and surreal—nostalgic, yet entirely fresh.”
Chong also reflected on the brand’s ongoing collaboration with the “Earthquake” singer, highlighting her enigmatic quality: “Despite everything she’s accomplished, there’s still a sense of mystery to her—that’s what makes her such a compelling face for the brand. There’s a natural creative rhythm between us, and each campaign feels like a continuation of an ongoing dialogue.”
For Jisoo, the experience is equally meaningful: “Working with Chong and Self-Portrait is always deeply inspiring. I feel completely empowered to be myself, while also having the freedom to explore different sides of my personality and style. There’s a true sense of trust between us, and I believe we’ve created something genuinely new and refreshing with this campaign.”
