Kaia Gerber Stars in Sarah Burton’s Cinematic Debut Campaign for Givenchy
Sarah Burton’s first campaign for Givenchy introduces a bold, narrative-driven vision of femininity, blending fashion with cinematic storytelling. To bring this vision to life, the British designer tapped Kaia Gerber as the protagonist of a series of evocative portraits that explore different moods and characters.
Directed by acclaimed Dutch filmmaker Halina Reijn—best known for her provocative work in Babygirl—the campaign merges fashion with a distinctly cinematic language. Gerber is portrayed in a variety of striking scenes, where theatricality and intimacy intertwine. In one image, Reijn kneels in front of Gerber, who wears a crisp white babydoll dress paired with gold sneakers, as if guiding her posture, reinforcing the theme of female control behind the lens.
Key looks include a bold red mini dress styled with black loafers, and a black lace dress featuring a striking red belt tied across Gerber’s eyes—adding a sensual, mysterious edge to the collection. These pieces reflect Burton’s intent to reinterpret Givenchy’s codes through a more complex, empowered femininity.
This marks Gerber’s first official campaign with Givenchy, solidifying her growing presence in both the fashion and film industries. The visual language extends Burton’s creative narrative that debuted on the Givenchy runway last March, highlighting her ability to merge sophistication with theatrical flair and a nod to auteur cinema.
