Madonna Fronts Dolce & Gabbana’s The One in a Bold New Chapter
Dolce & Gabbana has tapped Madonna as the new face of The One, ushering the iconic fragrance franchise into a more provocative, cinematic era. Directed by Mert Alas, the campaign features the pop icon reinterpreting Patty Pravo’s La Bambola, a knowing statement of autonomy and power that sets the tone for the brand’s latest olfactory launch.
Styled in corsetry and steeped in a 1970s, Godfather-inflected aesthetic, the visuals lean into Italian sensuality and drama—hallmarks of the house—while reinforcing Madonna’s enduring command of reinvention. The teaser, released this week, has already generated millions of views, signaling strong cultural traction.
At the center of the campaign is The One Eau de Parfum Intense, created by Quentin Bisch, alongside The One for Men Parfum by Jean-Christophe Hérault. Both scents build on the legacy of the original The One, amplifying its signature warmth and seduction with deeper, more concentrated expressions.
The One Eau de Parfum Intense opens with a vivid burst of pink pepper, sharpened by mandarin and tart blackcurrant. At its heart, a luminous, narcotic jasmine unfolds, while a rich vanilla base melts into dense amber accords, delivering a finish that is opulent, spicy, and unapologetically sensual.
