Moschino Fall 2025 Collection
In an industry where solemnity often dominates the runway, Moschino once again reminds us that fashion can—and should—be fun. For his second collection at the helm of the brand, Adrian Appiolaza reaffirms his irreverent approach, blending irony, theatricality, and impeccable execution that challenges conventional notions of luxury.
From the very first look, the message was clear: “Luxury is relative”, boldly printed on a T-shirt that set the tone for a show packed with references to consumer fashion and pop culture. Days before, Moschino had already teased its signature wit on social media. One clip featured a model taking out the trash with a bag labeled “C’est Trash Chic!”, while another showed an oversized needle stitching a fake basting thread onto a jacket, emphasizing the handcrafted nature of fashion.
On the runway, Appiolaza presented a collage-like aesthetic, as if each look had been discovered in a high-end vintage store: layered ensembles, clashing prints, and silhouettes that seemed to travel through different eras. Among the cast of characters, we saw babydoll dresses transformed into life-sized paper dolls, haute couture chefs carrying luxury cookie bags, and winemakers clutching custom 2025 “Buon Moscvino” bottles.
Accessories, always a key element at Moschino, played a starring role. Hyperrealistic spaghetti-shaped handbags, Polaroid brooches, oversized costume pearls, and even futon-inspired hats injected humor while maintaining a level of sophistication. When it came to materials, Appiolaza showcased his mastery of construction and texture: structured wool, printed silks, and rich jacquards were expertly combined into tailoring that redefined classic codes with a modern, asymmetrical twist.
Sustainability was also present—Moschino style, of course. Trash bags were transformed into bustiers, dresses, and purses, subverting traditional notions of luxury. The show’s finale, with Alex Consani wearing a T-shirt dress emblazoned with “Save our Sphere”, served as a playful yet poignant reminder of the fashion industry’s environmental impact.
What sets Appiolaza apart is his ability to balance the absurd with the functional. His most viral pieces—like his reinterpretation of Levi’s featuring an oversized waistband patch reading “In Love We Trust” or the spaghetti bag, which is bound to take over social media—are paired with precise tailoring and textiles designed for longevity.
With this collection, Moschino Fall/Winter 2025 delivers more than just a visual spectacle—it offers a clever satire on consumerism and the evolving concept of luxury in contemporary fashion. Because in Moschino’s world, you can have your head in the clouds—while keeping your feet firmly on the ground.
