GUCCI returns to Florence with its Cruise 2026 collection
GUCCI has announced that its upcoming Cruise collection will be presented in the historic city of Florence, the birthplace of the brand in 1921. The show, set to take place in May 2025, represents a symbolic homecoming for the iconic fashion house, reaffirming the deep connection it has maintained with its city of origin.
This highly anticipated showcase will feature Sabato De Sarno’s continued vision for Gucci, with the event expected to draw global attention, bringing together fashion insiders, celebrities, and influencers. The collection itself will likely reflect a fusion of traditional craftsmanship with contemporary innovation, much like Gucci’s historic blend of its Italian roots with modern flair.
A Tribute to Florentine Roots
For GUCCI, Florence is not just a beautiful backdrop; it is where the brand’s story began. The city has served as a source of inspiration for many of its collections, and returning to it for a new line is a tribute to the brand’s artisanal and creative heritage. GUCCI CEO Jean-François Palus emphasized that this show will be a celebration of culture, art, and creativity—values that are deeply embedded in the brand’s identity
This event, much like past Cruise collections, underscores Gucci’s commitment to celebrating cultural landmarks while exploring new fashion narratives through iconic settings
