Kaia Gerber Stars in Sarah Burton’s Cinematic Debut Campaign for Givenchy

Kaia Gerber Stars in Sarah Burton’s Cinematic Debut Campaign for Givenchy

Sarah Burton’s first campaign for Givenchy introduces a bold, narrative-driven vision of femininity, blending fashion with cinematic storytelling. To bring this vision to life, the British designer tapped Kaia Gerber as the protagonist of a series of evocative portraits that explore different moods and characters.

Directed by acclaimed Dutch filmmaker Halina Reijn—best known for her provocative work in Babygirl—the campaign merges fashion with a distinctly cinematic language. Gerber is portrayed in a variety of striking scenes, where theatricality and intimacy intertwine. In one image, Reijn kneels in front of Gerber, who wears a crisp white babydoll dress paired with gold sneakers, as if guiding her posture, reinforcing the theme of female control behind the lens.

Key looks include a bold red mini dress styled with black loafers, and a black lace dress featuring a striking red belt tied across Gerber’s eyes—adding a sensual, mysterious edge to the collection. These pieces reflect Burton’s intent to reinterpret Givenchy’s codes through a more complex, empowered femininity.

This marks Gerber’s first official campaign with Givenchy, solidifying her growing presence in both the fashion and film industries. The visual language extends Burton’s creative narrative that debuted on the Givenchy runway last March, highlighting her ability to merge sophistication with theatrical flair and a nod to auteur cinema.

Sarah Mitchell
Sarah Mitchell
Sarah Mitchell is American Fiamma’s news editor, working across fashion and beauty from US.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Discover

Sponsor

spot_imgspot_img

Latest

Rabanne Fall 2025 Collection

Rabanne Fall 2025 Collection At Paris Fashion Week, Julien Dossena presented a Fall 2025 Ready-to-Wear collection for Rabanne that defied expectations, combining classic sophistication with...

Dr. Martens Honors 65 Years of Rebellion with a Limited-Edition 1460 Boot

Dr. Martens Honors 65 Years of Rebellion with a Limited-Edition 1460 Boot To celebrate the 65th anniversary of its iconic 1460 boot, Dr. Martens has...

Jonathan Anderson Takes the Helm at Dior Men

Jonathan Anderson Takes the Helm at Dior Men Dior has officially announced that Jonathan Anderson will be stepping in as the new creative director of...

67Arrow’s Innovative Fusion of Survival and Romantic Futurism at Taipei Fashion Week

67Arrow’s Innovative Fusion of Survival and Romantic Futurism at Taipei Fashion Week In the latest edition of Taipei Fashion Week, 67Arrow captivated audiences with a...

Elegance in the 80s and 90s: A Comparative Analysis with Modern Fashion

Elegance in the 80s and 90s: A Comparative Analysis with Modern Fashion Fashion is a reflection of the cultural and social context of each era....