Ferrari Resort 2026 Collection
The convergence of engineers, factory workers, and VIP clients at the beating heart of the company inspired Rocco Iannone’s designs and fabric experimentation for Ferrari’s latest resort collection.
At haute couture houses, workshops and petites mains are considered their most precious assets. For an automotive company that only four years ago embarked on the ambitious journey of competing with luxury fashion brands, the absence of these traditional fashion resources contributed to the initial skepticism of the fashion elite. It didn’t matter that the newcomer was none other than Ferrari—a brand that’s built on handling complexity and delivering results at high speed.
But why compete with fashion ateliers when you’re the only one in the industry who can claim to have an officina? The workshop is Ferrari’s true engine room, where the dreams of ambitious youth and the demands of discerning buyers of fast, elegant cars are brought to life.
“This is our chosen place, where things are made and creativity becomes tangible,” said creative director Rocco Iannone. Instead of filling his mood board with cinematic muses, music icons, or fashion references, Iannone relied on archival images of Ferrari’s workshop over the decades. These photos, showing engineers, workers, VIP clients, and elegantly dressed women in furs, offered a snapshot of “our most precious heritage: our community.”
This spirit inspired the wardrobe Iannone designed for the season, reflecting Ferrari’s ongoing pursuit of excellence and craftsmanship—especially through fabric innovation.
The collection revolved around a hybrid of tailoring and workwear, featuring zippered jackets and blousons crafted from coated canvas with an oily finish, acid-washed denim, and cold-dyed nylon that gave a painterly effect to effortlessly chic pieces. Iannone pursued the same artisanal vibe with abstract prints and layered knitwear, seen in double-knit crewnecks and marbled-effect dresses.
Ferrari’s proprietary Q-cycle material, derived from recycled tires, inspired some of the knitwear and tailoring, while recycled leather—reclaimed from car seats—was transformed into small leather goods and decorative elements on garments.
But leather was the undeniable star of the show. Whether grainy, talc-finished, or with a worn-in look, supple nappa leather was folded like origami for sharp cropped jackets, draped into skirts, or sculpted into mini dresses embroidered with Ferrari’s recurring 7×7 check motif, echoing the look of racing jumpsuits.
With Resort 2026, Ferrari continues to build its own lane in luxury fashion, driven by technical mastery, sustainability, and a unique Italian flair rooted in its unmistakable automotive DNA.
