Kendall Jenner Returns as the Star of Prada’s Fall 2025 Campaign, “Pack on the Move”
Following her sister Kylie’s headline-making debut for Miu Miu this season, Kendall Jenner steps confidently back into the spotlight as the face of Prada’s dynamic Fall/Winter 2025 campaign. Titled “Pack on the Move,” the campaign captures the raw, collective energy of modern life in motion, photographed by Oliver Hadlee Pearch with creative direction by Ferdinando Verderi.
This season, Prada brings together a strikingly diverse ensemble of models — including Julia Nobis, Sora Choi, Loli Bahia, Caitlin Soetendal, Awar Odhiang, Serkan Deniz, and Nand Quivreux — who are portrayed mid-action, against a stark white backdrop that symbolizes possibility and progress. Each image feels spontaneous yet stylized, emphasizing the idea of individuals moving together toward an unseen, perhaps even symbolic, destination.
Described by the house as “alive and real,” the visuals radiate a sense of shared strength and freedom, echoing the intention behind the latest collection from Miuccia Prada and Raf Simons. Their runway presentation in Milan earlier this year was celebrated for its instinctive and liberated take on fashion — a vision now distilled into the motion-driven storytelling of this campaign.
Adding depth to the narrative, Prada will also release a series of short films directed by Frank Lebon, further exploring the themes of personal journey and communal movement through a lens of cinematic intimacy.
Featuring additional faces such as Lina Zhang, Isabella Pascucci, Peris Adolwi, Su Yong Jung, and Chandler Frye, the campaign not only showcases a wide range of identities but also underscores the brand’s ongoing dialogue with youth culture, emotional authenticity, and sartorial evolution.
As the fashion world embraces movement not just as a theme but as a mode of being, Pack on the Move feels less like a campaign and more like a portrait of contemporary humanity — together, in transit, and beautifully dressed for the ride.
