Kylie Jenner Leads Miu Miu’s Star-Studded Fall Campaign
Miu Miu’s Fall 2025 campaign brings together a multidisciplinary cast to celebrate individuality and reimagine femininity—an ongoing theme in Miuccia Prada’s vision for the brand.
Titled “Femininities,” the campaign features seven standout talents. Leading the cast is entrepreneur and beauty mogul Kylie Jenner, marking her first-ever appearance in a Miu Miu campaign. She is joined by actress and singer Lou Doillon, actress and model Rila Fukushima, musician Towa Bird, actress Myha’la, visual artist and model Yura Romaniuk, and rapper Cortisa Star.
Rather than focusing solely on glamour, the collection blends sensuality and strength. Inspired by lingerie, it includes pointelle knits, bias-cut skirts, and satin dresses, while integrating more tailored, masculine elements like straight-leg trousers, felted wool sportswear, and minimalist sweaters.
Accessories play a significant role in the campaign, with cloche hats, dramatic brooches, feathered stoles, and statement jewelry complementing the looks. The footwear lineup features pointed-toe heels, knee-high boots, and the new seasonal sneakers, alongside signature bags such as the iconic Aventure and updated handbag silhouettes.
The campaign’s launch follows Miu Miu’s second global edition of “Summer Reads,” held in key cities including Milan, Paris, Beijing, Hong Kong, and Osaka. Attendees received curated editions of two literary classics selected by the brand: Simone de Beauvoir’s 1954 novel “The Inseparables” and Fumiko Enchi’s “The Waiting Years” from 1957.
With this campaign, Miu Miu reinforces its commitment to expressive fashion that blurs boundaries between art, identity, and style.
