Kendall Jenner Redefines Wellness Luxury in Alo’s Fall 2025 Campaign
For its Fall 2025 season, Los Angeles–based lifestyle brand Alo returns with a striking new campaign fronted by Kendall Jenner—this time with the model taking an active role behind the scenes as well. Set against the breathtaking backdrop of the ultra-exclusive Amangiri resort in Utah, the imagery captures Jenner in moments of stillness and strength, from horseback rides through the desert to meditative pauses under the vast, open sky.
Alo’s latest narrative reframes luxury as a state of well-being—rooted in freedom, space, and comfort—rather than material excess. This message comes to life through the Core Collection, a curated capsule of ten elevated essentials personally selected by Jenner. The pieces, all in line with her signature minimalist aesthetic, embody versatility and effortless sophistication, whether worn while traveling, on set, or unwinding at home.
“I’ve been connected to Alo for years, and their philosophy mirrors my own approach to life—being intentional, caring for myself inside and out, and staying grounded through small rituals,” said Jenner. “To bring this vision to life in such a stunning and serene place made the project even more meaningful.”
The Fall 2025 Core Collection is now available on Alo’s official website, offering a fresh interpretation of what it means to dress—and live—in true luxury.
