Zendaya Steps Into the Moonlight: Her First Shoe with Law Roach for On’s Fall 2025 Campaign
Actress and style icon Zendaya has taken her collaboration with Swiss performance brand On to the next level, debuting her very first shoe co-created with her longtime stylist and creative partner, Law Roach. The design, named the Cloudzone Moon, marks a sophisticated evolution of the original Cloudzone silhouette, which Zendaya introduced with the brand in its Spring 2024 collection.
Blending form and function, the Cloudzone Moon features a breathable mesh upper, enhanced heel and forefoot cushioning for optimal comfort, and an artfully sculpted midsole with On’s latest-generation CloudTec® technology, delivering exceptional softness and stability. The design was revealed through On’s “Be Every You” Fall 2025 campaign, released Thursday, which explores themes of duality and self-acceptance.
Directed by Bardia Zeinali and photographed by Emily Lipson, the campaign casts Zendaya in four moonlit settings, each evoking a different facet of her personality. Styled by Roach, her looks incorporate standout pieces from On’s Fall 2025 apparel line, including a bomber jacket, sleek bodysuit, and a matching athletic jacket-and-shorts set.
“Movement has always been a way for me to connect with myself,” Zendaya shared. “It’s different for everyone, and this story felt deeply personal—a reminder that we’re all multifaceted, with so many bright pieces that make us whole. For me, it’s about embracing every side of who we are and being fully present in every version of ourselves.”
This launch is just the beginning. In October, Zendaya and On will release a second footwear drop, the Cloudtilt Moon, a softer, recovery-focused silhouette with a sock-like knit upper, designed for post-performance comfort.
Since signing her multi-year partnership with On in 2024, Zendaya has proven to be a powerful brand asset. According to data from Launchmetrics, the initial announcement of the collaboration generated $3.5 million in media impact value, underscoring her influence at the intersection of performance wear and high fashion.
