Chloé’s Winter Campaign Revives the Free-Spirited Glamour of the ’70s
Chloé’s Winter 2025 campaign embraces the free-spirited hedonism of the 1970s, capturing a sense of cinematic escapism and timeless elegance. American model Grace Hartzel stars in the campaign, photographed by David Sims at a Belle Époque villa in the south of France, evoking both glamour and the relaxed charm of off-season Riviera life.
The campaign, directed creatively by Kamali and styled by Élodie David Touboul, explores a delicate tension between sensuality and restraint, presence and escape. Sims also oversaw the cinematic direction, emphasizing movement, natural light, and the effortless interplay between the architecture of the villa and Hartzel’s dynamic energy. “Grace brought her own rebellious charisma, sensuality, and free-spirited energy to the campaign, making every image uniquely hers,” said Kamali.
The Winter 2025 collection, launching September 4 in Chloé boutiques and online at Chloe.com, blends bohemian romanticism with contemporary structure. Key pieces include voluminous yet structured blouses, subtly Victorian-inspired jackets, padded statement coats with tubular fur details, sunk Henley knits, and long, narrow chiffon skirts. The palette and textures convey both elegance and ease, reflecting the Maison’s dedication to timeless yet modern dressing.
Through this campaign, Chloé extends a sense of sunny optimism beyond the traditional summer season, highlighting freedom, luxury, and the effortless glamour of early 1970s Riviera style, while reaffirming the brand’s signature blend of femininity, sophistication, and understated rebellion.
