Coach Fall 2026 Collection
At the helm of one of America’s most storied houses, Stuart Vevers continues to reinterpret national identity through a distinctly youthful lens. For Fall 2026, the Coach creative director filtered punk irreverence through an unexpected source: The Wizard of Oz, reframing its Technicolor fantasy against a backdrop of ‘70s counterculture grit.
“Youth is always changing,” Vevers noted backstage—a sentiment that has long guided his tenure. Rather than chase Gen Z, he observes how they actually dress: vintage, upcycled, instinctive. This season, he sharpened that dialogue into a collection that felt scavenged, spliced, and defiantly personal.
Nearly every look carried the patina of something thrifted and treasured. Denim shorts were patched with repurposed scraps; slim tailoring was pieced together from mismatched plaids, edged with flashes of leather at collars and cuffs. Jersey number tees, gray-washed denim, varsity knits with invented mascots, and plaid slip dresses collided across eras. The effect was nostalgic but not sentimental—sepia tones met jolts of saturated color, echoing the shift from black-and-white Kansas to Oz.
Sustainability remained embedded in the process. “The runway is a laboratory,” Vevers said, describing experiments that may not all reach production but seed broader ideas. At Coach, upcycling isn’t aesthetic garnish; it’s structural. Even the bags nodded to Americana ephemera, including designs crafted from repurposed baseball gloves.
A classic peacoat and duffle coat were grounded with new skate-inspired sneakers finished with metal hardware in place of laces—polished rebellion.
Accessories will likely drive the season. A new leather messenger bag was stripped to its essence, free of embellishment, its craftsmanship exposed. An east-west shoulder bag, clutched tightly underarm, carried a worn-in feel that matched the scuffed skate shoes.
