Ferrari Pre-Fall 2026: A British Accent
Rocco Iannone looked to London for Ferrari’s Pre-Fall 2026 collection, drawing inspiration from the brand’s first flagship opening in the city this spring and from a distinctly British cultural canon. His mood board fused royalty and music legends—Princess Diana, a young Queen Elizabeth II, David Bowie, John Lennon, Jamiroquai, and Twiggy—filtered through Ferrari’s sleek, performance-driven lens.






The collection unfolded in three seasonal drops, moving from light fabrics and brighter hues to richer textures in wool, flannel, and shearling. Throughout, Iannone’s focus on garment architecture remained sharp. A body-skimming cashmere jersey dress with precise pleating exemplified this approach, engineered with discreet side zips to ensure ease without sacrificing sensuality.
Fluidity and function defined the range. Silk handkerchief dresses in bluish purple gave way to technical cotton and denim jackets trimmed with leather, corduroy pantsuits, and shearling bombers, including a standout version treated with a crackled, glazed finish. Innovation surfaced in materials as well: wool was blended into Ferrari’s proprietary Q-cycle fabric—derived from recycled tires—softening its feel while elevating its refinement.






Classic British codes were subtly reworked. Prince of Wales checks appeared blurred across tailored pantsuits and pencil skirts, while shirtdresses and blouses featured prints inspired by Officina Ferrari tools. The workshop motif extended to boiler suits and blousons, detailed with tiny bolt rivets on denim shirts.


Accessories reinforced the collection’s momentum. Bags continued as bestsellers, led by the La Ferrari Dino and Ferrari GT soft bags. Sequined brooches shaped like the Prancing Horse added a restrained flash of whimsy. A palette of neutrals, rust, burgundy, and petrol grounded the looks, balancing heritage references with Ferrari’s modern, performance-led elegance.

