Gisele Bündchen Stars in Elisabetta Franchi’s Empowering Fall 2025 Campaign
For the very first time, Gisele Bündchen becomes the face of Italian fashion house Elisabetta Franchi, stepping into the spotlight of its Fall 2025 campaign shot in Miami by the acclaimed photography duo Luigi & Iango.
Captured against the backdrop of a vintage Lincoln Continental and the city’s sultry skyline, Bündchen exudes strength and unapologetic femininity in a faux-crocodile biker jacket styled with sheer black tights and stiletto heels—an image that perfectly mirrors Elisabetta Franchi’s vision of today’s empowered woman.
“True beauty is an untamable force, born from love and courage within us,” said Elisabetta Franchi, founder and creative director of her eponymous brand. “When I design, I aim to leave an emotional mark. Gisele embodies that spirit—she’s radiant, authentic energy and impossible to ignore.”
The Fall 2025 collection, first unveiled in Milan, channels the bold minimalism of the 1990s and early 2000s. Franchi explored the transition between two decades: one where women borrowed from masculine tailoring, and the next where they reclaimed sensuality through sculpted dresses, midi pencil skirts, and sharply cut suits. Emphasis is placed on the shoulders and waistline, creating silhouettes that balance structure with seduction.
This high-profile campaign also signals a strategic chapter of growth for the house. Since the arrival of Marco Bizzarri, former Gucci president, as Elisabetta Franchi’s new chairman and investor, the brand has accelerated its global reach. The company recently opened its first U.S. boutique in Bal Harbour Shops, Miami, while launching collections at Saks Fifth Avenue in New York, Beverly Hills, and Houston—cementing its position as a rising force in international luxury fashion.
Following Kate Moss’s debut for the Spring 2025 campaign, Bündchen’s partnership marks yet another bold move, uniting Italian heritage with global star power to redefine the image of modern femininity.
