Kendall Jenner and The Return of Chloé’s Iconic Paddington
The iconic Chloé Paddington bag, first introduced in 2005 under the creative direction of Phoebe Philo, makes its comeback 20 years later through a modern reinterpretation by Chemena Kamali. Crafted in washed, vegetable-tanned leather with lighter hardware, an adjustable shoulder strap, and a single zipper, the updated design retains the signature east–west silhouette and oversized padlock that made it a global phenomenon.
To mark its revival, Chloé tapped Kendall Jenner as the face of the new campaign, alongside British actress Aimee Lou Wood (The White Lotus) and Japanese singer Anna from the K-pop group Meovv. Together, the trio represents multiple dimensions of modern femininity—from cosmopolitan sophistication to artistic sensibility and pop-culture influence.
The campaign’s storytelling was shaped by acclaimed French filmmaker Mati Diop, who shot a 35mm short film inspired by 1970s French cinema, while celebrated photographer David Sims captured intimate black-and-white portraits of the women engaging with the Paddington in spontaneous, everyday gestures.
Kamali—who began her career at Chloé during Philo’s tenure—brought back the Paddington in her Fall 2025 runway show, where it appeared in neutral hues and worn-in finishes that underline its timeless appeal. Now available in Chloé boutiques and online stores, the new Paddington is poised to win over both a new generation and the brand’s devoted long-time followers.
