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Pucci Holiday 2025: Irina Shayk Takes Center Stage in a Scarf-Driven Fantasy

Sarah Mitchell
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Pucci Holiday 2025: Irina Shayk Takes Center Stage in a Scarf-Driven Fantasy

Pucci Holiday 2025: Irina Shayk Takes Center Stage in a Scarf-Driven Fantasy

Camille Miceli taps Irina Shayk as the face of Pucci’s holiday campaign, casting the model as a modern muse with the charisma of a vintage cover star. The series of stills and short films—unveiled across the Italian house’s social channels—reimagines the golden age of fashion magazines through Pucci’s unmistakable lens.

Courtesy of Pucci

At the heart of the narrative: Pucci’s silk scarves, elevated from classic accessory to star performer just in time for gifting season. Miceli describes Shayk as capturing the “mischief and glamour” of retro editorials, channeling a playful sophistication that aligns seamlessly with the house’s legacy.

Directed by Columbine Goldsmith, the micro-videos show Shayk taking over imaginary newsstands, slipping between scenes where she teaches viewers how to pronounce “Pucci” or demonstrates effortless scarf-tying. The tone is polished yet spontaneous—an homage to the brand’s heritage of joyful ease.

Courtesy of Pucci

Shayk appears in full Pucci regalia, wearing updated iterations of signature prints such as Marmo, Istrice, Hawaii and Labirinto. The campaign frames the scarf not as an accessory but as a statement of identity—an emblem the house has refined for more than 75 years. Stylist Jacob K, hair artist Ryan Mitchell, and makeup artist Min Kim shape a visual world that feels cohesive, bright, and distinctly Pucci.

Miceli’s supermodel streak continues strong: Naomi Campbell headlined the Fall 2025 campaign. Shayk now steps into the spotlight with equal magnetism, wrapping Pucci’s storied past in a burst of contemporary energy.

Carolina Herrera Resort 2026 Collection

Sarah Mitchell
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Carolina Herrera Resort 2026 Collection

Carolina Herrera Resort 2026 Collection

Wes Gordon channels ancient Greece for Carolina Herrera’s Resort 2026 collection, delivering a vibrant study in sculptural strength and fluid femininity.

Courtesy of Carolina Herrera

Fresh off the brand’s Spring 2026 show in Madrid, Gordon approached Resort with the same “see now, buy now” mindset he adopted last season. His inspiration—Greek mythology and the divine feminine—unfolds under the collection’s title Mythos, expressed through clean lines, bold color, and modern geometry.

Courtesy of Carolina Herrera

Gordon transforms classical references into contemporary silhouettes: wide, linear shapes in Aegean tones; black-and-gold embroidery on airy tulle; and a gold crochet dress that hints at celestial armor. Reinforced leather pieces trimmed with neoprene introduce a subtle sense of protection, while fresco-inspired florals and temple-like embroidery on the house’s oversized white cotton shirting bridge Herrera’s iconic codes with new mythological fantasies.

Courtesy of Carolina Herrera

The designer leans into Herrera’s signature romance with sculptural draping and movement. A white-corseted, pleated silk-faille minidress nods to goddess dressing without nostalgia, while a black ruched one-shoulder gown—reinterpretation of a silver lurex piece Carolina Herrera once wore to Studio 54—grounds the theme in house history. Softly pleated day dresses, knit sets, and columnlike wool maxiskirts echo the purity of marble statuary, punctuated by color-blocked gowns with cape, sash, and overskirt details.

Courtesy of Carolina Herrera

“Resort should feel easy, but strong,” said Gordon. “It’s Herrera iconography made fresh, built for a full lifestyle.”

Victoria Beckham Pre-Fall 2026 Collection

Sarah Mitchell
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Victoria Beckham Pre-Fall 2026 Collection

Victoria Beckham Pre-Fall 2026 Collection

Fresh off the launch of her Netflix documentary, Victoria Beckham returns to the studio with a Pre-Fall 2026 collection that sharpens her vision of modern femininity. The lineup leans into fluid dresses, sculptural tailoring, and a painterly palette inspired by two London exhibitions and three iconic 20th-century muses: Marchesa Casati, Doris Castlerosse, and Peggy Guggenheim—socialites and collectors who once inhabited the same Venetian palazzo.

Courtesy of Victoria Beckham

“These women treated themselves as blank canvases,” Beckham said during a preview at her West London studio. “This season is about embracing that spirit—the freedom, the eccentricity, and the bold use of color and shape.”

Beckham’s dressmaking focus remains unwavering. Long, languid silhouettes appear throughout the collection, cut in satin, crepe, and lightweight jersey. The standout “Victoria” dress—rich burgundy, with a soft V-neckline, hip ruching, and an asymmetric hem—captures the elegant ease she’s refining.

Courtesy of Victoria Beckham

Other highlights include midi dresses with delicate broderie anglaise shoulders, draped halter gowns printed with abstract motifs reminiscent of Picasso or Matisse, and fluid evening pieces constructed with subtle folds and gathers that create movement without excess. Tailoring, a Beckham signature, takes on an oversize, almost protective quality this season. Outerwear is substantial yet refined: a hooded duffle in deep navy, a cropped moto jacket with a high collar and concealed placket, and a long satin-sleeve coat with turned-back cuffs. These pieces balance the softness of the dresses, grounding the collection in functionality and sharp structure.

The color story—burgundy, oxidized brown, soft sky blue—comes from two exhibitions Beckham visited with her family: Do Ho Suh’s “Walk the House” at Tate Modern and “Encounters: Giacometti x Huma Bhabha” at the Barbican. The hues lend the collection a subdued, artistic depth that mirrors her muses’ creative legacies.

Courtesy of Victoria Beckham

Beckham noted that despite industry headwinds, her ready-to-wear continues to perform strongly. The brand plans to expand retail and accessories next year, alongside what she described as “fun collaborations.” She also expressed gratitude for the overwhelming response to her documentary.

Alberta Ferretti Pre-Fall 2026 Collection

Sarah Mitchell
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Alberta Ferretti Pre-Fall 2026 Collection

Alberta Ferretti Pre-Fall 2026 Collection

Lorenzo Serafini continues to refine Alberta Ferretti’s codes with a quiet yet assured shift toward understated femininity—one rooted in ease, intimacy, and a modern sense of emotional comfort.

Building on his Spring 2026 show, where he envisioned a wardrobe designed for private, personal space, Serafini deepens his exploration of domestic warmth as a new expression of luxury. In a cultural moment defined by constant exposure, he treats intimacy as the ultimate indulgence and discretion as a radical act. His work for Ferretti has favored subtle seduction, reassuring the wearer rather than performing for outside gaze.

Courtesy of Alberta Ferretti

Pre-Fall 2026 strengthens that vision with timeless silhouettes and a natural elegance that foregrounds individuality. Serafini heightens these qualities by balancing masculine and feminine cues, daywear and eveningwear, structure and fluidity.

Courtesy of Alberta Ferretti

Outerwear anchors the collection: enveloping wool layers, blanket-like wraps, and reversible shearling coats emphasize warmth and soft architecture. Underneath, relaxed pajama sets in tropical wool and fluid satin signal the season’s ease and versatility, bridging day-to-night dressing with quiet confidence.

Courtesy of Alberta Ferretti

Deconstructed tailoring appears alongside simple printed dresses cut with the effortlessness of a scarf and striking devoré velvet looks—a rose-pink gown that skims rather than constricts the body, and a cream iteration that plays with light and transparency. Evening options expand with subtly shimmering sequin sets, bias-cut dresses in envers satin, and airy silhouettes in flocked organza or Ferretti’s signature gossamer chiffon, all styled with studded loafers or approachable boots.

Serafini’s Pre-Fall 2026 collection whispers rather than declares, proving that modern glamour can be deeply felt, softly spoken, and impeccably crafted.

Jacquemus Debuts Its First Ski Collection With Nike

Sarah Mitchell
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Jacquemus Debuts Its First Ski Collection With Nike

Jacquemus Debuts Its First Ski Collection With Nike

Fans of Jacquemus’ sunny, minimalist aesthetic can now take the brand to the slopes. Simon Porte Jacquemus has introduced his first ski apparel collection as part of his ongoing collaboration with Nike. Known for cinematic runway shows staged everywhere from lavender fields to the Palace of Versailles—and for his winter pop-up in Courchevel—the designer expands his universe into winter sports, joining brands like Loro Piana and Zara that have recently embraced luxury ski capsules.

Courtesy of Jacquemus

The Après Ski Nike x Jacquemus collection, an 18-piece lineup ranging from Gore-Tex jackets to stirrup leggings, launched Wednesday at Jacquemus stores and on jacquemus.com. It will drop on December 3 on nike.com and select retail partners.

Ski jackets for women and men, offered in black and soft neon green, channel retro influences and the rounded shapes that define the Jacquemus silhouette. Each features a waterproof, wind-resistant shell layered over a detachable bomber.
“Working with technical fabrics, learning from the best, and achieving a minimal, modern execution was incredibly inspiring,” the designer said.

Courtesy of Jacquemus

Women’s pieces include a bralette and a knitted technical jumpsuit, both waterproof. The men’s lineup adds a long-sleeve top with thumbholes and a classic button-down made from waterproof fabric.

Jacquemus has also partnered with French specialist Lacroix on a pair of black-and-orange striped skis and a matching mask, available December 1 on jacquemus.com.

Roberto Cavalli Pre-Fall 2026 Collection

Sarah Mitchell
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Roberto Cavalli Pre-Fall 2026 Collection

Roberto Cavalli Pre-Fall 2026 Collection

Roberto Cavalli’s Pre-Fall 2026 collection captures the energetic, globetrotting essence of creative director Fausto Puglisi. The designer—equal parts showman and storyteller—presented the lineup remotely from Las Vegas, shortly after a trip to New York for the amfAR gala, embodying the fast-paced lifestyle that inspires the brand’s evolution.

Courtesy of Roberto Cavalli

Puglisi’s starting point was 1970s New York, a melting pot of cultures and a cinematic icon evoked through nods to classics like Martin Scorsese’s Taxi Driver (1976). Blending this atmosphere with Cavalli’s own uninhibited ’70s heritage, the collection favored clean silhouettes designed to spotlight one of the house’s defining signatures: bold prints.

Courtesy of Roberto Cavalli

Many of the patterns were newly developed by Puglisi and his team, including a patchwork motif splashed across fluid fringed skirts and silk slip dresses. The print was derived from a photographic composition of leather and metal chains Puglisi originally created for a Cavalli collection two seasons ago.

Courtesy of Roberto Cavalli

Instead of Cavalli’s famed snakeskin graphics, Puglisi introduced variations on the butterfly theme. Enlarged wings created a dotted effect on ruffled dresses and kilts, while a more daring Technicolor reinterpretation brought an artsy vibrancy to sensual evening pieces. Zebra stripes, tie-dye washes, jaguar spots, and rose motifs added eclectic flair across denim, flared suits, tiered skirts, and scarves.

Courtesy of Roberto Cavalli

The richly printed lineup leaned on an earthy palette inspired by Nevada’s desert landscapes, while gold-threaded devoré mini dresses sparkled with a Las Vegas-like glow. Eastern influences surfaced toward the end of the collection through vintage Cavalli archive motifs and a botanical print revived on dresses and a sweeping silk robe.

Missoni Pre-Fall 2026 Collection

Sarah Mitchell
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Missoni Pre-Fall 2026 Collection

Missoni Pre-Fall 2026 Collection

Missoni may be synonymous with fine-gauge knit sets, bourgeois cardigans, and breezy multicolor resortwear—but Alberto Caliri is determined to expand that definition. After amplifying the brand’s sun-soaked, beach-ready identity to align with Missoni’s growing lifestyle and residential projects, Caliri now wants the house to claim a new territory: outerwear.

Courtesy of Missoni

For Pre-Fall 2026, Caliri unveiled a concise but compelling lineup that reframes Missoni’s iconic codes for cooler temperatures. The collection centers on wrap knit blousons, chunky bomber jackets, and refined coats, all enriched with color, texture, and unmistakable Missoni personality.

Courtesy of Missoni

The designer reinterprets the youthful energy of Missoni’s Fall 2025 runway into commercial, comfortable, and highly wearable pieces. Oversized knit bombers, relaxed tailoring, fitted coats, and slouchy double-breasted suits bring ease and attitude, making Missoni’s graphics newly appealing to a younger generation.

Courtesy of Missoni

Since taking full creative reins last year, Caliri has leaned into a grounded, daytime sensibility for the brand—and Pre-Fall 2026 pushes that even further. Traditional Missoni techniques like Caperdoni meet modern upgrades, from luxurious cashmere to refreshed color combinations and touches of lurex thread for subtle sparkle.

The collection closes on a glamorous note with sequin looks that retain the collection’s easy attitude. Wide-rib dresses, body-hugging knit silhouettes, and slinky slip styles embody an effortless approach to dressing—slipping into evening pieces as naturally as pulling on a warm coat.

Dsquared2 Pre-Fall 2026 Collection

Sarah Mitchell
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Dsquared2 Pre-Fall 2026 Collection

Dsquared2 Pre-Fall 2026 Collection

Dsquared2 is kicking off Pre-Fall 2026 with a confident “Game On” attitude, staying true to the brand’s signature mix of sporty, sexy, and sharply hybrid design. The collection arrives at a pivotal moment for Dean and Dan Caten, who are celebrating a milestone anniversary year marked by a high-impact February runway show, a global office restructuring to secure the next 30 years of the brand, a resolved legal dispute with OTB, and even a musical debut. The message? The Catens aren’t waiting for perfect conditions — they’re creating them.

Courtesy of Dsquared2

This season’s lookbook places the Dsquared2 woman directly in the stands, cheering on the action as the Catens execute their strongest plays. While the designers toned down some of their usual maximalist layering in favor of clearer silhouettes, the collection still hits every one of the brand’s defining codes: gender-blended styling, athletic-meets-seductive contrasts, and a renewed emphasis on denim and modern hybrid outerwear.

Standout pieces include parkas fused with leather biker jackets and denim panels, cropped leather jackets paired with checked blazers, and moldable wired trims that let wearers sculpt their own silhouettes. Asymmetries add a deliberate, undone attitude — especially in a striking wrap-effect denim jacket.

Courtesy of Dsquared2

The Catens’ Canadian heritage surfaces through logo denim, bold nylon bombers, quilted jackets in vivid colors, and a sensual rework of the lumberjack shirt, redesigned with a cinched front that exposes the hips.

Nothing about Dsquared2’s night looks is shy. Expect plunging V-neck mini dresses, blazers that reveal the back, and tailored trousers with cheeky cutouts — the designers’ playful way of turning evening dressing into a power move.

Courtesy of Dsquared2

“It’s all a game, and we make sure we’re in control. We don’t plan on losing,” Dean Caten said — a fitting summary for a collection that blends strategy, confidence, and unapologetic glamour.

Dior Appoints Thai Power Duo Lingling & Orm as Its Newest Global Ambassadors

Sarah Mitchell
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Dior Appoints Thai Power Duo Lingling & Orm as Its Newest Global Ambassadors

Dior Appoints Thai Power Duo Lingling & Orm as Its Newest Global Ambassadors

Dior has officially named Thai actresses Sirilak “Lingling” Kwong and Kornnaphat “Orm” Sethratanapong as brand ambassadors, cementing the explosive rise of Thai drama stars who are now rivaling K-pop idols as fashion week’s most influential figures.

The duo—known collectively as LingOrm—first captured global attention through the growing girls’-love (GL) genre with their hit series “The Secret of Us,” followed by this year’s “Only You.” Their massive fan-base propelled them to the top of the earned media value (EMV) rankings during fashion month.

Lingling and Orm made their Paris Fashion Week debut at Dior’s March runway show. By the time they returned for Jonathan Anderson’s first womenswear show in October, they had already surpassed every other celebrity in EMV, according to data from Karla Otto, Lefty, and CTZAR.

George Eyres/Courtesy of Dior

“For the first time, Thai drama stars have overtaken K-pop icons—and their strategy is volume,” the report noted. Together, the pair posted 50 pieces of Dior content, driving a dramatic surge in engagement and visibility.

Orm emerged as spring 2026’s top influencer, generating $23.5 million in EMV, while Lingling followed with $21.5 million.

George Eyres/Courtesy of Dior

Born in Hong Kong to a Chinese father and Thai mother, Lingling speaks Cantonese, Mandarin, English, and Thai. She entered the entertainment industry after competing in beauty pageants and has since founded her own lifestyle brand, Always Wonder, while amassing 2.7 million Instagram followers. She described joining Dior under Anderson’s creative leadership as “an honor” and praised his “genius and artistic vision.”

Orm, daughter of veteran Thai actress Koy Narumon Phongsuphap, began her acting career in 2019 with “Hotel Stars” and later appeared in Channel 3 dramas including “Game of Outlaws.” With 2.4 million followers and her own fashion brand, Keep Silent, she said that becoming a Dior ambassador “feels like a dream come true,” adding that she holds deep respect for the house’s legacy and Anderson’s vision.

Diesel Pre-Fall 2026 Collection: Below the Belt

Sarah Mitchell
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Diesel Pre-Fall 2026 Collection: Below the Belt

Diesel Pre-Fall 2026 Collection: Below the Belt

After winning over Gen Z, Glenn Martens now has his sights set on Millennials. While most brands remain locked into the race for the youngest consumers, Martens has already conquered that territory at Diesel with pop-infused collections, inclusive runways, high-impact activations and a clever use of nostalgia for eras Gen Z never actually lived—particularly the ’90s and early 2000s.

Courtesy of Diesel

For Pre-Fall 2026, however, Martens shifts gears. Rather than trying to go younger, he is broadening Diesel’s universe to embrace a wider and more mature customer base. The designer described the collection as an effort to “open up the Diesel world even further” and address the diversity of the brand’s growing audience.

This season presents a more subdued lookbook and silhouettes that feel slightly more demure, with longer hemlines and a simplified, more polished design direction. Still, Diesel’s Millennials are far from boring. Martens’ signature experimentation—and irreverence—remains intact.

At the center of the collection is a single tool Martens uses to play with proportions and illusions: the oversized belt. It becomes the anchor of the very first look, a cropped denim trench worn with low-rise capri jeans seamlessly attached to a denim corset. The belt reappears throughout the lineup, creating trompe l’oeil effects across pants, midi skirts, long skirts and sharply constructed outerwear.

Courtesy of Diesel

Outerwear emerges as the standout category, explored in a wide range of textures and techniques—distressed moto-inspired leathers, fluid satin trenches, cable-knit zip-ups trimmed with leather, and shearling pieces patterned like flannel shirts. Among the most striking silhouettes are sculptural cocoon sleeves, seen on a patent jacket with top-stitched detailing and a collarless faux-fur alternative that offers an instantly more mature, quietly luxurious attitude without compromising Diesel’s unconventional identity.

Courtesy of Diesel

Elsewhere in the collection, Martens plays with a sense of ease and sensuality through silk shirts, double-layered mesh tops and skirts, floral dresses that wrap the body, and devoré denim sets dusted with crystals. Yet he doesn’t abandon the power of nostalgia: grunge-leaning looks with checks, crinkles and layered textures nod directly to the era Millennials actually lived—unlike Gen Z, who mostly discovered it on TikTok.

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