For Resort 2026, David Koma continues to redefine the Blumarine universe with a collection that balances sensuality and sophistication—designed for women who effortlessly move between work and leisure. Inspired by the Italian lifestyle, Koma envisions a fluid wardrobe for those who can turn a workday into a seaside getaway with ease.
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This season, the Blumarine woman is confident and seductive, blending essentials with glamorous accents: crisp poplin shirts and structured halter tops meet body-hugging knit dresses, delicate sheers, and lingerie-inspired lace details. The cinematic, slightly mysterious mood of the collection draws inspiration from Stromboli, the volcanic Italian island that adds depth and drama to the narrative.
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The contrast between urban polish and vacation ease comes through in botanical prints, zebra motifs, dramatic volumes, and laser-cut leather accessories. Koma’s goal is clear: to elevate everyday looks into natural, sophisticated glamour that’s adaptable to any setting.
Courtesy of Blumarine
Under Koma’s direction, Blumarine is carving out a bold new identity—feminine, sensual, unmistakably Italian, and perfect for the modern woman who owns both the boardroom and the beach.
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In its second chapter for Fall 2025, Hermès unveiled in Shanghai a collection that perfectly blends functionality with sophistication, designed for a bold, modern woman. With Shanghai’s spectacular Pudong skyline as a backdrop, Nadège Vanhée, the house’s artistic director for womenswear, reinterpreted Hermès’ classic elegance with an urban, versatile edge.
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This collection moves away from the brand’s traditional focus on leather and instead highlights outerwear with a utilitarian spirit: reversible jackets, enveloping double-faced cashmere coats, and parkas featuring Hermès’ signature equestrian details reimagined for a contemporary look. Everything is designed with modularity in mind, allowing endless styling options for today’s fast-paced woman—whether for elegant occasions, casual outings, or even alternative parties.
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Vanhée champions fashion that is not only timeless but also invites creativity and personal expression. “It’s the four-by-four coat—you can wear it to a golf club or a gothic party, and it works either way,” the designer explained.
Filippo Fior/ Courtesy of HermesFilippo Fior/ Courtesy of HermesFilippo Fior/ Courtesy of HermesFilippo Fior/ Courtesy of HermesFilippo Fior/ Courtesy of HermesFilippo Fior/ Courtesy of Hermes
The sophisticated fall color palette unfolded in rich layers of deep reds, burnt oranges, intense blues, and soft clay whites. Silk scarves were styled playfully as ear warmers over baseball caps, tied around the neck, or transformed into tube tops layered over silk shirts—evoking a touch of Miu Miu’s charm. Finishing touches included crossbody mini Kelly bags and brogue or polished riding boots, capturing the joyful aspirations of the Hermès woman.
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With a monumental runway set on an orange structure stretching nearly a kilometer along the waterfront, Hermès reaffirmed its commitment to innovation and modernity, captivating a global audience with fashion designed for freedom of movement and personal creativity.
Louis Vuitton Dresses Real Madrid: Fashion and Luxury Meet the World’s Favorite Sport
Louis Vuitton has announced a historic partnership with Real Madrid, becoming the official provider of the club’s formal wardrobe. This collaboration marks the first time the French maison brings its tailoring expertise to athletes off the field, strengthening the bond between luxury fashion and elite sports.
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The men’s and women’s soccer teams, as well as Real Madrid’s basketball team, will wear Louis Vuitton ready-to-wear, footwear, and accessories for official appearances and international travels. Each piece features exclusive details such as natural leather tags embossed with the house’s signature, leather belts with the iconic LV buckle, embroidered navy cotton caps, and designer sneakers. Players will also have access to signature luggage pieces like the Horizon 55 carry-on or the Keepall travel bag, customized with “RM” initials and adorned with charms in the club’s colors.
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While this exclusive collection won’t be available for public purchase, clients can still buy iconic Louis Vuitton pieces and personalize them through the Mon Monogram service for a similar experience.
This partnership further strengthens Vuitton’s presence in the sports world, following previous collaborations with FIFA, the NBA, Formula 1, and the Olympic Games. Pietro Beccari, CEO of Louis Vuitton, emphasized that football today is a global cultural phenomenon, with players influencing both fashion trends and sporting spirit. “These athletes don’t just represent a team; they’re style icons who resonate with the Louis Vuitton community,” he said.
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With Jude Bellingham already serving as a brand ambassador and stars like Mbappé and Vinícius Jr. wearing designs by Pharrell Williams, Vuitton’s men’s creative director, this alliance symbolizes the meeting of football royalty with contemporary luxury. The shared philosophy of excellence, legacy, and innovation between both institutions highlights their commitment to transcending industries and shaping culture on a global scale.
This Father’s Day, Emper pays tribute to the men whose pride lives far beyond their presence. Legend Pride is not just a fragrance — it’s a celebration of legacy, of values passed down from father to son, of strength that doesn’t waver, and of stories that live on in scent.
Legend Pride / Courtesy Of Emper Perfumes
In a world shaped by fast trends and fleeting moments, Legend Pride is a reminder of what truly lasts. It stands for the man who leads by example, who teaches without needing to speak, and who wears his integrity as confidently as his signature scent.
Created for those who carry their name with quiet strength, Legend Pride reflects the philosophy at the heart of every Emper creation — timeless craftsmanship, deep emotion, and authenticity. It’s a scent built for the modern gentleman who draws his power from tradition and his elegance from within.
The fragrance opens with the zesty brightness of Sicilian Bergamot, elevated by the warm kick of Pink Pepper and the aromatic touch of Davana. As it unfolds, the heart reveals a blend of refined Agarwood (Oud), soft White Amber, and fresh Rosemary — creating a deeply masculine yet sophisticated harmony. The base settles into a powerful signature: rich Leather, earthy Haitian Vetiver, and sensual Musk, echoing the lasting presence of a father’s love and guidance.
Every note is intentional. Every layer, a reflection of a man’s journey — from ambition to achievement, from guidance to giving. Just like a father’s wisdom, Legend Pride lingers — long after the moment has passed.
True to our brand belief — “Perfumes Inspired by You” — this fragrance becomes more than a daily ritual; it’s a personal heirloom, a reminder of roots, and a tribute to those who shaped us.
This Father’s Day, honor the legend in your life. Gift him a scent that carries meaning. That tells his story. That becomes his pride. Legend Pride by Emper. Now available in 100ML.
Why Eat It When You Can Style It: When it comes to marketing food is the new trend
As i am writing this article i am wondering how many of our purchases are moved by personal choices and how many are induced by a carefully curated marketing strategy. For the latter a specific detail I have found to be common is the presence of food, that paired with the product, usually makes it more appealing. When trying to understand why food above all, I figured that it was a way to making something more ordinary look more luxurious while creating an aesthetically pleasing image.
The first example that came to my mind was Rhode, whose branding has been associated with food from the start. The ads promise a glazed skin and tints have names like espresso or toast, meaning that the connection with the culinary sector is beyond obvious.
Via Rhode InstagramVia Rhode Instagram
Despite sounding superficial at start, it actually makes so much sense when combined with the era we live in now. In a world full of social media, we have developed the need to share the moments of our life in order to prove we are living a fulfilling one. Not only that, but the need to feel socially accepted has led us to making those moments look more aesthetic for other people to envy.
How this connects to my first hypothesis on the use of food is linked to the fact that objectively food is a more ordinary item and pairing it with exclusive products makes it more alluring.
Having said that this was an idea with no proven facts behind, therefore i had to do some researches. What i have found is that, most often than not, the strategy behind it is sensory marketing. In a handful what sensory marketing stands for is engaging with all the five senses of the viewers in order to influence their behaviour and turning them into customers. Meaning that when Rhode pairs a blush with a peach what it wants to evoke is the sweet taste of the fruit, as well as the experiences that come with the summer season such as tanning, being at the beach, the fresh salty air, etc
Via Rhode Instagram
But other times this correlation -while it is for sure fi ltered through an attentive business strategy-is made beforehand, straight from the creative mind. On the topic a clear example is Jacquemus, a clothing brand founded by Simon Porte Jacquemus in 2010. In more occasions when asked about what his brand stands for, the designer shared that his aim is to refl ect the feelings felt in his childhood, specifi cally in his family home. Remembering this time he also mentioned how he used to eat often at his grandparents’ house, recalling their farmer roots and their love for beauty.
Courtesy Of JacquemusCourtesy Of Jacquemus
I see the use of food in marketing campaigns-whether they regard clothes or makeup- as a way to create a very personal connection with our own memories: maybe we don’t know much of the product perse, but we do know the food that comes with it, meaning we are familiar with the sphere of feelings related to it.
Taken individually the two brands discussed both use this mean while still evoking diff erent emotions: Rhode uses it to communicate with Gen Z, pushing on the concept of aestheticism and on the desire to share beauty on social media. On the other hand Jacquemus narrates a story, told in images characteristic of the Mediterranean culture.
If food for many stands for nostalgia, comfort or indulgence when paired with any kind of product, these emotions are immediately embodied by the latter. Meaning that the object of this match is to play with our personal experiences, to recall how they made us feel and to lead us to acquire the product wishing for it to contain the very same emotions we link to food.
The question is: if many times our culinary roots are able to bring us home, can an item do the same?
Kaia Gerber Stars in Sarah Burton’s Cinematic Debut Campaign for Givenchy
Sarah Burton’s first campaign for Givenchy introduces a bold, narrative-driven vision of femininity, blending fashion with cinematic storytelling. To bring this vision to life, the British designer tapped Kaia Gerber as the protagonist of a series of evocative portraits that explore different moods and characters.
Halina Reijn/Courtesy of Givenchy
Directed by acclaimed Dutch filmmaker Halina Reijn—best known for her provocative work in Babygirl—the campaign merges fashion with a distinctly cinematic language. Gerber is portrayed in a variety of striking scenes, where theatricality and intimacy intertwine. In one image, Reijn kneels in front of Gerber, who wears a crisp white babydoll dress paired with gold sneakers, as if guiding her posture, reinforcing the theme of female control behind the lens.
Key looks include a bold red mini dress styled with black loafers, and a black lace dress featuring a striking red belt tied across Gerber’s eyes—adding a sensual, mysterious edge to the collection. These pieces reflect Burton’s intent to reinterpret Givenchy’s codes through a more complex, empowered femininity.
This marks Gerber’s first official campaign with Givenchy, solidifying her growing presence in both the fashion and film industries. The visual language extends Burton’s creative narrative that debuted on the Givenchy runway last March, highlighting her ability to merge sophistication with theatrical flair and a nod to auteur cinema.
Olivier Rousteing will Win The 2025 Couture Council Award for Artistry of Fashion
Olivier Rousteing to be honored by the Couture Council of The Museum at FIT. – Olivier Rousteing
Balmain’s creative director, Olivier Rousteing, will be honored with the prestigious 2025 Couture Council Award for Artistry of Fashion. This distinguished award recognizes his remarkable career at the helm of the iconic Parisian house, where he has masterfully blended the legacy of founder Pierre Balmain with a bold, modern, and inclusive creative vision—reshaping the very language of haute couture.
Appointed as creative director in 2011 at just 25 years old, Rousteing became the youngest designer to lead a major Parisian fashion house since Yves Saint Laurent. Over the past decade, he has transformed Balmain into a global force, using time-honored couture craftsmanship and infusing it with his signature contemporary edge.
Rousteing’s designs, known for their sensuality, strength, and glamour, have given rise to the global phenomenon of the “Balmain Army,” earning him a dedicated following that spans cultures, generations, and continents. His collections, which seamlessly combine couture-level refinement with an unapologetic, modern attitude, have positioned him as one of the defining designers of his generation.
This award—marking the official kickoff of New York Fashion Week—not only celebrates Rousteing’s creative excellence but also his commitment to pushing boundaries and redefining beauty. Through his fearless approach, he continues to inspire a new era of fashion that values diversity, innovation, and bold artistic expression.
With this recognition, Rousteing firmly secures his place at the forefront of contemporary fashion’s evolution, embodying the spirit of modern couture for the women who shape the world.
Giambattista Valli reinforces his fascination with orientalist aesthetics, reimagining Moroccan influences into refined pieces that blend escapism with sophistication. Inspired by the vibrant soul of Marrakech—a city he frequently visits—the designer builds a rich visual narrative where color, texture, and silhouette intertwine to create a vacation wardrobe that feels both luxurious and approachable.
Courtesy of Giambattista ValliCourtesy of Giambattista ValliCourtesy of Giambattista ValliCourtesy of Giambattista ValliCourtesy of Giambattista ValliCourtesy of Giambattista Valli
Rich tones like pomegranate, pistachio, and saffron evoke the scents and landscapes of North Africa, while intricate prints nod to handcrafted rugs and traditional marquetry. Cultural references unfold through contemporary garments: from flowing dresses in cotton voile or structured poplin to more intricate silhouettes in floral macramé and delicate fil coupé adorned with rosebud motifs. Short embroidered shorts and mini dresses coexist with floor-length airy options, showcasing Valli’s mastery in balancing sensuality with sophistication.
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Despite the exotic inspirations, the Parisian elegance that defines the house remains central. Valli clarifies that “there’s nothing folkloric” about the silhouettes, emphasizing their modern, cosmopolitan appeal. Accessories such as crochet “tarboosh” hats and opulent, Maharajah-worthy jewelry add a touch of exoticism, while embroidered satin slippers inspired by traditional Moroccan babouches and studded floral sandals enhance the artisanal spirit of the collection.
Courtesy of Giambattista ValliCourtesy of Giambattista ValliCourtesy of Giambattista Valli
To complete the nomadic fantasy, Valli’s signature AirBags appear this season adorned with crystal paisleys and mirror-embellished embroidery, infusing texture and brilliance into each piece.
In essence, Valli presents a resort collection deeply rooted in wanderlust and romanticism, yet firmly grounded in the codes of Parisian couture. It’s a versatile proposal for women who seek a wardrobe that balances timeless elegance with the vitality of faraway cultures.
For Resort 2026, Sarah Staudinger delivers a collection that seamlessly blends the unexpected — think après-ski meets beachside minimalism. Aptly described by the designer as “the union of opposites,” the collection is rooted in a playful yet polished sensibility, offering pieces that transition effortlessly from sun-drenched coasts to winter retreats.
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This duality is expressed through surprising pairings like nacre-shell-adorned bikinis styled with padded, taffeta pencil skirts that evoke the feel of outerwear, as well as voluminous après-ski jackets layered over ’90s-inspired minimalist dresses. Staudinger’s signature sense of fun is evident in every look, while refined tailoring and clever construction elevate each piece beyond trend.
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The collection also embraces contrasts in texture and silhouette. Crinkled tunics worn over fluid trousers, sheer slip dresses with lace insets featuring seasonal motifs, and sculptural draped gowns strike a balance between structure and ease, day and night. Though Carolyn Bessette Kennedy wasn’t a direct inspiration, the modern simplicity and effortlessness of her aesthetic are quietly echoed throughout.
Accessories underscore the collection’s irreverent spirit: flat beaded Alba sandals emblazoned with “Do Not Disturb,” playful clutch bags including one shaped like a miniature couch, and statement outerwear with a handcrafted sensibility that reinforces the brand’s commitment to personality-driven fashion.
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Ultimately, Resort 2026 is for the woman who doesn’t want to choose between extremes — she thrives in the in-between. Whether lounging on a beach or heading to a mountain retreat, she embodies Staud’s vision of confidence, comfort, and self-expression through contrast.
For his Resort 2026 collection, Brandon Maxwell deepens his contemporary take on American fashion, blending practical elegance with a natural, urban sensibility. As he approaches the tenth anniversary of his label, Maxwell looks back to reinterpret what he values most: classic codes of American sportswear and western-inspired staples—this time with a more relaxed, refined, and emotionally connected approach to real life.
Courtesy of Brandon MaxwellCourtesy of Brandon MaxwellCourtesy of Brandon Maxwell
His vision materializes in a lineup that champions authenticity and effortless style. Oversized shirts paired with matching shorts, refreshed trench silhouettes—including a sleek utility jumpsuit—and twisted denim skirts styled with unique cowhide jackets reflect a modern reinvention of classic Americana. These silhouettes are rendered with technical finesse and thoughtful details, capturing an updated yet grounded aesthetic.
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Maxwell also incorporates elevated technical pieces, such as a wind- and water-resistant Mackintosh jacket designed with minimal seams, only visible at the collar. For daytime, the collection delivers relaxed yet structured options, like sharply cut leather jackets and long shorts with ruched waistband eyelets—ideal for a confident, on-the-go woman.
Courtesy of Brandon MaxwellCourtesy of Brandon MaxwellCourtesy of Brandon Maxwell
By night, the designer leans into his signature elegant minimalism, offering informal yet elevated occasionwear. These pieces reinforce his connection to real women—modern, active, and true to themselves.
Throughout the collection, Maxwell continues to evolve his American references with introspective clarity and consistent style. Resort 2026 emerges as an honest, feminine collection crafted for women who seek strength, sophistication, and comfort in their everyday wardrobes.
