Tommy Hilfiger’s Spring Denim: Timeless Classics, Modern Edge
Tommy Hilfiger has introduced his spring denim collection campaign featuring award-winning British actor Damson Idris and supermodel Abby Champion.
“Being part of this campaign feels like celebrating a true classic,” said Idris. “Denim is as versatile as it is timeless. Each piece in the collection has a story, and I’m excited to help bring that to life. ”Idris became a menswear brand ambassador at Tommy Hilfiger in November 2023.
Last year, he appeared in Calvin Klein’s spring 2024 menswear campaign. Both Calvin Klein and Tommy Hilfiger are part of PVH Corp
Hilfiger’s denim collection reimagines the brand’s signature denim — from slim to straight and modern to classic — with fresh washes and refined cuts.
“Denim is an essential building block of my wardrobe, grounding my style in pieces that feel both effortless and endlessly versatile,” said Champion. “Each fit, wash and design in the collection gives me the confidence to express myself, making it easy to create looks that are unique to me.”
Champion appeared with her fiancé, “White Lotus” star Patrick Schwarzenegger, in Hilfiger’s fall 2024 ad campaign.
