Demna Takes the Creative Helm at Gucci

Demna Takes the Creative Helm at Gucci

Photo by Demna/Courtesy of Kering

The fashion world is shaken by a major strategic move: Demna is leaving Balenciaga to become the new artistic director of Gucci, as confirmed by Kering. Starting in July 2025, the Georgian designer will take the reins of the iconic Italian house, aiming to infuse it with his bold creative vision.

After a decade redefining modern luxury at Balenciaga with his signature urban aesthetic, Demna has established himself as one of the most influential designers of his generation. According to Gucci’s CEO, Stefano Cantino, his arrival will bring the “creativity and energy the house needs for the future.”

Meanwhile, Francesca Bellettini, Kering’s Deputy CEO in charge of brand development, confirmed that Demna will conclude his tenure at Balenciaga with a haute couture show on July 9 before officially stepping into his new role at Gucci. With this decision, the group aims to strengthen the maison’s identity and reaffirm its status as a leader in luxury and innovation.

Sarah Mitchell
Sarah Mitchell
Sarah Mitchell is American Fiamma’s news editor, working across fashion and beauty from US.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Discover

Sponsor

spot_imgspot_img

Latest

Chanel Spring/Summer 2025: A Timeless Journey of Elegance and Freedom

Chanel Spring/Summer 2025: A Timeless Journey of Elegance and Freedom The Chanel Spring/Summer 2025 collection, presented at the Grand Palais in Paris, masterfully blends fashion...

Alaïa Summer Fall 2025 Collection

Alaïa Summer Fall 2025 Collection With Summer-Fall 2025, Pieter Mulier continues his meteoric rise at Alaïa, crafting a collection that is as much about artistry...

Don’t make these mistakes when dressing!

Don’t make these mistakes when dressing! Elegance is not just about following the latest trends; it's about knowing how to combine and choose the right...

GUCCI returns to Florence with its Cruise 2026 collection

GUCCI returns to Florence with its Cruise 2026 collection GUCCI has announced that its upcoming Cruise collection will be presented in the historic city of...

Zendaya Ascends as a Style Deity in Louis Vuitton’s Resort 2025 Campaign

Zendaya Ascends as a Style Deity in Louis Vuitton’s Resort 2025 Campaign In one of the most visually arresting campaigns of the season, Louis Vuitton...