Naomi Campbell Sings, Dances, and Shines in Pucci’s Fall 2025 Campaign
For Fall 2025, Pucci turns up the volume on glamour with Naomi Campbell as the radiant star of its latest campaign. Dancing to disco rhythms under flashing club lights, the British supermodel sings the phrase “Did someone say Pucci?” in a performance reminiscent of Studio 54 at its peak.
The imagery, captured by Oliver Hadlee Pearch, blends photography and film, showcasing Campbell in shimmering pieces from the Passepartout collection—including metallic lurex jersey dresses and labyrinth-print sweaters that reinterpret animal motifs with a bold twist. In one frame, she raises her arms joyfully, her hair flying as strobe lights amplify the electric atmosphere.
Artistic director Camille Miceli, who has a long personal and professional history with Campbell, emphasized that the supermodel perfectly embodies the collection’s spirit: “She exudes diva glamour and a radiant energy that feels both magnetic and joyful.” For Miceli, who once trained under Azzedine Alaïa before working with Marc Jacobs at Louis Vuitton, Campbell is more than a muse—she’s a loyal friend and an eternal connector, affectionately nicknamed NC Connect.
Timed with the collection’s arrival in stores, the campaign will be followed by an immersive Pucci experience during Milan Fashion Week, designed to make visitors feel as if they are dancing alongside Naomi herself. In Miceli’s words, glamour serves as “a much-needed antidote in uncertain times,” underscoring Pucci’s belief in fashion as a source of escapism and fantasy.
