Demna Takes the Creative Helm at Gucci
The fashion world is shaken by a major strategic move: Demna is leaving Balenciaga to become the new artistic director of Gucci, as confirmed by Kering. Starting in July 2025, the Georgian designer will take the reins of the iconic Italian house, aiming to infuse it with his bold creative vision.
After a decade redefining modern luxury at Balenciaga with his signature urban aesthetic, Demna has established himself as one of the most influential designers of his generation. According to Gucci’s CEO, Stefano Cantino, his arrival will bring the “creativity and energy the house needs for the future.”
Meanwhile, Francesca Bellettini, Kering’s Deputy CEO in charge of brand development, confirmed that Demna will conclude his tenure at Balenciaga with a haute couture show on July 9 before officially stepping into his new role at Gucci. With this decision, the group aims to strengthen the maison’s identity and reaffirm its status as a leader in luxury and innovation.
