Candice Swanepoel and Joan Smalls Front Anne Klein’s Empowering Fall 2025 Campaign
Real-life best friends and international supermodels Candice Swanepoel and Joan Smalls star together in the new Fall/Winter 2025 campaign by Anne Klein—a brand known for championing purpose-driven women with strong values and timeless style. This latest campaign honors women who strike a balance between their professional ambitions and personal missions, while uplifting and supporting one another along the way.
“We wanted to tell a story this season about women who lift each other up—a narrative that aligns deeply with the essence of our brand,” said Jameel Spencer, Chief Marketing Officer for Fashion and Sports at WHP Global, owner of Anne Klein. “Bringing back Joan and Candice felt like the most authentic way to reflect that message, given their genuine friendship. They embody strength, vision, elegance, ambition, and beauty in a way that resonates across generations of women.”
Shot in New York City, the campaign was lensed by photographer Matt Easton and directed by JP Micallef, with styling by Sandy Armeni, capturing intimate moments between the two women in tailored yet fluid silhouettes that reflect both confidence and ease.
For Joan Smalls, who previously appeared in Anne Klein’s Spring 2022 campaign, this reunion was both personal and meaningful: “Being part of Anne Klein again feels incredibly special—and doing it alongside my best friend, Candice, makes it even more powerful,” shared the 37-year-old Puerto Rican model and television personality, widely respected for her philanthropic work and dedication to inclusivity in fashion.
Candice Swanepoel, a 36-year-old South African model, entrepreneur, and advocate for sustainable fashion, fronted the brand’s Spring 2023 campaign. Last year, Anne Klein partnered with Swanepoel and her eco-conscious label Tropic of C, along with Harlem-based social enterprise Custom Collaborative, to support a group of 16 women—ranging in age from 25 to 56—who came from immigrant, low-income, or no-income backgrounds, offering them opportunities to launch careers in sustainable fashion.
This campaign marks not just a continuation of Anne Klein’s longstanding mission to empower women, but also a powerful visual celebration of friendship, purpose, and modern femininity—told through the lens of two of fashion’s most respected and dynamic voices.
