Gucci Fall 2026 Collection
At Gucci, Fall 2026 marked the arrival of a charged new era. For his debut collection, artistic director Demna delivered what he called “Primavera”—a rebirth rooted in emotion, sexuality, and cultural memory.
The reference point was Primavera by Sandro Botticelli, housed at the Uffizi Gallery. Demna described the painting as transformative; its spirit of renewal became the conceptual backbone of the show. Staged in a monumental setting lined with classical statuary, the presentation framed Gucci not merely as product, but as culture—monumental, emotional, and alive.






From the first look—a seamless, body-clinging mini dress in white hosiery—the message was clear: this Gucci is about the body. A sculptural male model followed in a second-skin tank and trousers, Renaissance ideals refracted through technical precision. Thermo-bonded seams, curved hems, and hyper-fitted silhouettes emphasized anatomy with unapologetic clarity.
Sex appeal coursed through the collection. A white-gold GG thong set with diamonds flashed above a backless black gown, recalling the high-voltage glamour of Tom Ford’s era. There were also echoes of Alessandro Michele in plush Princetown slippers, yet Demna’s vision felt more distilled—less irony, more instinct.






The casting reinforced the reset. Karlie Kloss and Kate Moss closed the show, bridging generations. Throughout, Demna explored varied ages, body types, and archetypes: gym-honed minimalism, fluid tailoring with plunging jackets and horizontal-pocket trousers, pleated floral dresses softened by faux-fur blouses, and lean leather looks cinched with gold GG belts.






The historic Flora motif—created in 1966 by Vittorio Accornero for Grace Kelly—reappeared on a silk slip dress, tying heritage to modern sensuality. By night, the Gucci woman turned overtly provocative: crystal minis, waist-high slits, embroidered relaxed trousers paired with cropped tops, many worn barefoot for added immediacy.



Accessories, Gucci’s commercial backbone, were omnipresent. The Gucci Bamboo 1947 returned with a sleeker silhouette and softened leather handle. Archival minaudières resurfaced, alongside supple leather boots, the new Manhattan sneaker, and Giovanni and Cupertino loafers. Select pieces dropped immediately in stores and online—a pragmatic counterpoint to the show’s emotional charge.

