Alex Consani Brings Victorian Gothic to Life in McQueen’s Fall 2025
Alexander McQueen unveils its Fall 2025 campaign, a striking fusion of dark romanticism and modern minimalism shaped by creative director Seán McGirr. Once again, McGirr teams up with stylist Sarah Richardson, whose long-standing collaboration with the house ensures its poetic visual language remains intact.
Fronting the campaign is Alex Consani, joined by Athiec Geng, Chu Wong, and Libby Taverner. Against stark gray backdrops, the models embody a world steeped in 19th-century influence, echoing the spirit of cultural icons such as Oscar Wilde, British performer Vesta Tilley, and American painter Romaine Brooks.
The imagery is deliberately pared down, yet visually powerful: lace dresses in black and white, sharply pointed boots, and windswept hair that feels as though lifted from a Brontë novel in the middle of a storm. Without the need for theatrical sets, the models’ presence and imagination carry the narrative, reinforcing McQueen’s ability to create drama through restraint.
The collection itself explores the tension between tradition and transgression, a core pillar of McQueen’s identity. Tailoring of architectural precision is contrasted with the fluid lightness of silk georgette, underscoring the house’s mastery of dualities.
For McGirr, the season draws inspiration from the radical self-expression of 19th-century independent thinkers, whose progressive spirit still resonates today—particularly in conversations around identity, gender, and idealism. With this campaign, McQueen once again affirms its role as a brand that merges heritage with innovation, crafting a contemporary vision of Victorian Gothic that feels both timeless and forward-looking.
