Emma Stone and Hoyeon Jung Front Louis Vuitton’s Fall/Winter 2025 Campaign
Louis Vuitton unveils its Fall/Winter 2025 women’s campaign with brand ambassadors Emma Stone and Hoyeon Jung, exploring the emotional essence of departures and arrivals. Captured by photographer Ethan James Green, the campaign draws direct inspiration from the brand’s runway show held last March at Paris’s Gare du Nord train station.
Serving as both backdrop and narrative device, the iconic station underscores creative director Nicolas Ghesquière’s ongoing fascination with movement, travel, and human connection. The show explored fleeting yet powerful moments that occur on train platforms—where people part, reunite, and evolve. Through a diverse range of silhouettes, fabrics, and textures, Ghesquière’s collection narrates a cinematic journey rooted in spontaneity and personal transformation.
Stone, renowned for her roles in La La Land, The Favourite, and Poor Things, brings a refined cinematic gravitas to the imagery. Jung, who rose to global prominence through Squid Game, infuses the campaign with vibrant energy and a sense of fluid identity. Together, the actresses embody two distinct yet interconnected paths, visually captured through moments of stillness, motion, and anticipation within the architectural arches and platforms of the Parisian terminal.
A highlight of the campaign is the debut of the Express bag, a new design from Ghesquière that reimagines the classic Speedy, originally introduced in the 1930s under the same name. Crafted in grained leather and soft calfskin, the bag features Monogram Canvas details on the handles and key bell, with gold-tone hardware and a jacquard-lined interior. With its compact shape and curvilinear design, the Express bag fuses historical references with modern-day functionality. The double-zip closure and padlock nod to the Maison’s heritage, while the material update aligns the piece with contemporary needs.
Louis Vuitton will open digital pre-orders for the Fall/Winter 2025 collection and the Express bag on July 25, with a limited early release in select boutiques ahead of the global launch on August 1.
