Jennie of Blackpink Embodies Elemental Elegance in Jean Paul Gaultier’s Pre-Fall 2025 Campaign
In a bold and visually captivating campaign, Blackpink’s Jennie brings Jean Paul Gaultier’s Pre-Fall 2025 collection to life with commanding grace and multifaceted charm. As the house awaits the first collection by its newly appointed permanent creative director, the design studio at Gaultier has crafted a transitional line rooted in the brand’s most iconic codes.
Inspired by the four natural elements — water, fire, earth, and air —, the collection features key Gaultier signatures: corsetry, sharp tailoring, and trompe-l’œil effects. Each look captures the essence of one elemental force, with Jennie portraying both strength and softness.
“Stepping into this campaign felt like stepping into a dream,” Jennie shared. “Each outfit had its own distinct energy — fluid, fiery, grounded, or weightless — and expressing those sides of myself through Gaultier’s designs was an unforgettable experience.”
The visuals, directed by Emmy Award-winner Max Siedentopf, present Jennie as a modern-day showgirl. Her portrayal balances grounded realism with ethereal fantasy, giving each ensemble a striking dimension. Styling was executed by Minhee Park and Leopold Duchemin, with Seonyeong Lee on hair, Joyoun Won on makeup, and Cam Tran on nails.
Jennie stuns in everything from denim separates to a curve-hugging catsuit, emphasizing both the sensuality and structure that define Gaultier. The campaign leans heavily into theatricality, all while maintaining the house’s daring spirit.
Though globally recognized as a Chanel ambassador since 2017, Jennie has built a reputation for her eclectic fashion sensibility. She recently wore standout looks by Mugler and Georges Hobeika at Coachella 2025, showcasing her versatility across design houses.
Her relationship with Gaultier deepened earlier this year when she attended the brand’s couture show in Paris, wearing a nude illusion gown from the Spring 2008 haute couture collection by Jean Paul Gaultier.
With this campaign, Jennie further cements her role as a cross-genre fashion icon, while Jean Paul Gaultier reinforces its legacy of bold storytelling and high-impact design — ahead of what promises to be a dynamic new chapter for the house.
