Jisoo Brings Effortless LA Vibes in Her Latest Alo Campaign
In her second collaboration with Alo, Blackpink’s iconic Jisoo reaffirms her status as a global fashion and wellness icon. Ahead of her highly anticipated world tour, the star embraces Los Angeles’ effortlessly cool lifestyle, perfectly capturing the relaxed and mindful spirit of the brand.
Following the success of her first campaign for Alo’s Spring 2024 collection, where she stunned in vibrant essentials, Jisoo returns for another collaboration. This time, she embarks on a wellness-focused weekend, dedicating herself to balance, recovery, and self-care — practices she regularly incorporates into her routine, including yoga and pilates.
The campaign follows Jisoo through her day of mindful rituals, starting with matcha and meditation to set a peaceful tone. Her routine also includes invigorating workouts at the exclusive Alo Wellness Club and mindful walks through the city. With her effortless elegance and connection to Alo’s philosophy, Jisoo exemplifies the brand’s mission to seamlessly blend fashion, functionality, and mindfulness.
This collaboration not only highlights Alo’s commitment to accessible wellness but also showcases Jisoo’s passion for leading a balanced lifestyle. Her authenticity and magnetic presence further solidify her as the ultimate it girl of the West Coast, inspiring women worldwide to embrace intentional and stylish living.
