Stella Maxwell Takes Center Stage in Her New Capsule Collection For Marella
Model and style icon Stella Maxwell has deepened her partnership with Marella, the contemporary brand owned by Max Mara Fashion Group’s subsidiary Dedimax, by co-designing a capsule collection that puts tailoring at the forefront. Having previously starred in Marella’s campaigns, Maxwell now steps into a creative role, infusing her aesthetic into the line while also fronting its global launch campaign.
The capsule officially debuts online on September 15, followed by an exclusive launch party at London’s private members’ club Nikita on September 17, just ahead of London Fashion Week. On September 18, the collection will roll out to select Marella boutiques worldwide.
At the heart of the capsule is the blazer, reimagined as a versatile and empowered wardrobe staple. The lineup includes several interpretations: a sculpted lapel tuxedo-inspired blazer with a relaxed, deconstructed double-breasted cut; a cropped version with bold shoulders and corset-inspired details; a square silhouette adorned with a georgette flower appliqué; and a sensual single-breasted jacket featuring an open-back design. To round out the offering, the collection also introduces a leather trench coat, bomber jackets in dark denim and black leather, and tailored separates with distinctive finishing touches such as embroidered tulle labels and jacquard star-patterned linings.
Complementing the outerwear are fluid viscose georgette trousers layered with sheer panels, wool sablé shorts, a georgette pencil skirt, and standout accessories like the “Stella the Star” gathered leather bag with cracked-finish details. Prices range from €175 to €645, underscoring Marella’s positioning within accessible luxury.
Shot on the rooftop and courtyard of the historic Hollywood Roosevelt Hotel in Los Angeles —the city Maxwell has made her second home— the campaign channels a modern cosmopolitan spirit with an intimate, cinematic edge. “The pieces are so flexible that styling becomes effortless,” Maxwell noted. “Complete suits stand out on their own for evening, but you can just as easily pair them with casual staples like denim for daywear.”
This collaboration is part of Marella’s broader strategy of inviting women with strong personal style to shape its collections. Earlier this year, the brand partnered with Emily Ratajkowski on a blazer-centered line. Marella, which operates more than 200 freestanding stores and has a presence in 1,400 multibrand retailers worldwide, continues to expand its global retail footprint. Following openings across Europe, the U.S., and the Middle East, the brand will inaugurate its first U.K. flagship this fall on London’s Marylebone High Street.
