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Tiffany & Co. Redefines Strength with HardWear Campaign Starring Mikey Madison, Anna Weyant & Greta Lee

Sarah Mitchell
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Tiffany & Co. Redefines Strength with HardWear Campaign Starring Mikey Madison, Anna Weyant & Greta Lee

Tiffany & Co. Redefines Strength with HardWear Campaign Starring Mikey Madison, Anna Weyant & Greta Lee

Tiffany & Co. reaffirms its legacy of empowerment and sophistication with the launch of its new HardWear by Tiffany campaign, starring Mikey Madison, Greta Lee, and Anna Weyant, three influential figures. Harley Weir directed and photographed the campaign, which celebrates strength in all its forms and explores the connection between love, resilience, and personal power.

Courtesy of Tiffany & Co.
Courtesy of Tiffany & Co.
Courtesy of Tiffany & Co.

Mikey Madison, Greta Lee and Anna Weyant for Tiffany & Co.’s HardWear 2025 campaign.

Through short films and images, each brand ambassador shares her unique perspective on strength while wearing pieces from the HardWear collection, known for its bold and sculptural design. Mikey Madison reflects on the relationship between resilience and fragility, emphasizing that true strength often lies in what appears delicate. In the campaign, the actress is seen wearing gold pieces with diamond accents, highlighting the collection’s timeless elegance.

Greta Lee, on the other hand, delves into the connection between unconditional love and self-empowerment, stating that “where love goes, strength follows.” The actress wears gold and pavé diamond jewelry, embodying the fusion of determination and sophistication. Anna Weyant, in her testimony, values the strength found in joy, emphasizing that the strongest people are those who choose happiness despite adversity.

The campaign’s message comes together in a striking video where these three perspectives intertwine to deliver an inspiring narrative of empowerment and love. Tiffany & Co. will officially launch this initiative on Wednesday across its print and digital platforms, reinforcing its iconic message of style and female strength.

This campaign follows the brand’s recent high jewelry launch on March 28, where Tiffany & Co. showcased the legendary “Bird on a Rock” brooch alongside exclusive pieces from Blue Book 2024: Tiffany Céleste. With HardWear, the brand continues its commitment to innovative design and symbolic craftsmanship, transforming its jewelry into powerful emblems of self-expression.

Dr. Martens Honors 65 Years of Rebellion with a Limited-Edition 1460 Boot

Sarah Mitchell
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Dr. Martens Honors 65 Years of Rebellion with a Limited-Edition 1460 Boot

Dr. Martens Honors 65 Years of Rebellion with a Limited-Edition 1460 Boot

To celebrate the 65th anniversary of its iconic 1460 boot, Dr. Martens has launched a limited-edition release honoring a silhouette that has transcended styles and generations. The new 1460 Pascal Love Letter, handcrafted in England, is an exclusive collector’s piece, with only 1,460 pairs available worldwide. This special edition reinforces the legendary status of the boot, which debuted on April 1, 1960, revolutionizing footwear by blending British craftsmanship with German sole technology.

Dr. Martens 1460 Made in England Pascal Love Letter Courtesy Of Dr. Martens
Dr. Martens 1460 Made in England Pascal Love Letter Courtesy Of Dr. Martens

This exclusive edition was crafted at Dr. Martens’ historic Wollaston, Northamptonshire factory and features full-grain calf leather in a rich burgundy tone. The leather comes from C.F. Stead, a renowned tannery in Leeds that has collaborated with Dr. Martens since the 1980s. According to the brand, the material will develop a unique patina over time, allowing each pair to tell its own story.

The 1460 Pascal Love Letter stands out with exclusive details: the tongue is embossed with the iconic date “1.4.60”, paying tribute to the boot’s origins. Contrasting stitches—inspired by Dr. Martens’ archival designs—along with antique gold eyelets and matching laces further enhance its distinctive character. Of course, signature elements like the yellow stitching, grooved outsole, and Puritan stitch remain intact, preserving the boot’s unmistakable identity.

Dr. Martens 1460 Made in England Pascal Love Letter Courtesy Of Dr. Martens

Adam Owen, Dr. Martens’ global design director, highlighted the cultural significance of the 1460 boot throughout the decades:
“Dr. Martens 1460 boots have always been more than just footwear—they symbolize resilience, individuality, and rebellion. From ’70s punks to ’90s grunge and even today’s creative designers making waves in fashion, this silhouette has served as a blank canvas for self-expression. We don’t tell people how to wear them; we simply craft boots made to last, allowing wearers to tell their own story.”

This launch is part of a series of special-edition releases from Dr. Martens in 2025. Recently, the brand collaborated with Bratz on a collection featuring three footwear styles inspired by the bold Y2K aesthetic of the iconic doll franchise. Additionally, in January, Dr. Martens released the Year of the Snake collection in honor of the Lunar New Year.

Julia Garner’s Gucci Campaign Proves Silk Scarves and Spring Florals Are Forever Chic

Sarah Mitchell
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Julia Garner’s Gucci Campaign Proves Silk Scarves and Spring Florals Are Forever Chic

Julia Garner’s Gucci Campaign Proves Silk Scarves and Spring Florals Are Forever Chic

Honoring over a century of excellence in silk craftsmanship, Gucci unveils its latest campaign, “The Art of Silk,” featuring actress Julia Garner as the star. Known for her roles in Ozark and Inventing Anna, as well as her close ties with the Italian fashion house, Garner appears in cinematic-style portraits captured by the legendary Steven Meisel. Set against an atmospheric urban nightscape, the campaign highlights the timeless elegance of Gucci’s silk scarves, a staple of the brand’s heritage since the 1950s.

Courtesy of Gucci/Steven Meisel
Courtesy of Gucci/Steven Meisel
Courtesy of Gucci/Steven Meisel

As part of the “90×90” initiative, nine international artists have reinterpreted Gucci’s iconic scarves through their own creative lenses. Additionally, in collaboration with Assouline, the luxury house has released Gucci: The Art of Silk, a book exploring the evolution of these accessories throughout the years.

One of the most emblematic designs featured in the collection is the Flora motif, originally created by Vittorio Accornero de Testa in 1966 for Princess Grace of Monaco. This intricate pattern, showcasing 43 varieties of hand-painted flowers, plants, and insects, has become a symbol of Gucci’s textile mastery. Alongside Flora, the collection also includes scarves with nautical, equestrian, and the signature GG monogram prints, reflecting the richness of the house’s historical archives.

Gucci’s journey into silk scarf production began in the 1950s, with early designs inspired by its renowned leather goods. The first documented scarf, dating back to 1958, was produced in Como, Italy, and featured a nautical design titled Tolda di Nave (Ship’s Deck), marking the beginning of a tradition that continues to thrive today.

To celebrate the launch of the “90×90” collection, Gucci has planned a series of special events in Paris, including an exclusive gathering at its iconic Rue Saint-Honoré boutique and a private dinner dedicated to the campaign. The collection will be available starting Tuesday, reinforcing Gucci’s legacy in silk craftsmanship and solidifying its status as one of the most influential luxury fashion houses in the world.

Bella Hadid Revives the Y2K Spirit in Miss Sixty’s New Campaign

Sarah Mitchell
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Bella Hadid Revives the Y2K Spirit in Miss Sixty’s New Campaign

Bella Hadid Revives the Y2K Spirit in Miss Sixty’s New Campaign

Miss Sixty brings back Y2K aesthetics with Bella Hadid as the face of its latest SS25 campaign, blending nostalgic charm with a modern edge. The iconic Italian denim brand has chosen the supermodel to showcase its newest collection, capturing the essence of the early 2000s through retro accessories and statement pieces.

Courtesy Of Miss Sixty
Courtesy Of Miss Sixty

In the campaign, Hadid wears some of the collection’s most standout designs, including crystal-embellished flared jeans, the signature Lip Print T-shirt, and a striking studded leather belt—perfectly channeling the rebellious and carefree spirit of the era. One of the most eye-catching accessories is the Motorcycle Bag, a vintage-inspired leather handbag with multiple pockets, combining functionality with bold style, making it a must-have for the season.

Since its founding in 1991, Miss Sixty has remained true to its vintage heritage, continuously reinterpreting past trends with a fresh perspective. The SS25 collection stands out with its figure-hugging silhouettes, denim in various forms—from heeled shoes to statement buckle belts—and Western-inspired details that enhance its bold identity.

This campaign is more than just a tribute to 2000s fashion; it marks a new chapter for Miss Sixty, reaffirming its status as a brand that doesn’t just celebrate nostalgia but reinvents it for a new generation. With Bella Hadid as its ambassador, the brand strengthens its connection to today’s fashion landscape, offering a daring, feminine aesthetic with unmistakable attitude.

Miu Miu Turns Gigi Hadid Into a Living Canvas in Its Latest Campaign

Sarah Mitchell
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Miu Miu Turns Gigi Hadid Into a Living Canvas in Its Latest Campaign

Miu Miu Turns Gigi Hadid Into a Living Canvas in Its Latest Campaign

Once again, Gigi Hadid becomes the face of Miu Mui, starring in the Italian house’s 2025 leather goods campaign. This collaboration reaffirms the supermodel’s strong connection with the brand, blending luxury, innovation, and a distinct artistic approach. Directed by the legendary Steven Meisel and styled by Lotta Volkova, the campaign features Hadid posing with Miu Miu’s iconic matelassé bags, including the ‘Wander’ and ‘Arcadie’ models, in images reminiscent of the glamour of 20th-century high society.

Steven Meisel/Courtesy of Miu Miu
Steven Meisel/Courtesy of Miu Miu

One of the campaign’s most striking elements is its visual treatment. Each image has been digitally enhanced to mimic painterly brushstrokes, creating a fusion between photography and painting that reinforces the artistic character of the collection. This technique not only gives the campaign a timeless quality but also highlights the sensory richness of the designs. The bags, available in suede versions with quilted panels and stretch fabrics, come in vibrant shades like mustard, chocolate, pistachio, and fuchsia. The collection also includes leather variations, showcased through still-life imagery that pays tribute to the brand’s exquisite craftsmanship.

Steven Meisel/Courtesy of Miu Miu
Steven Meisel/Courtesy of Miu Miu

Under the creative direction of Edward Quarmby, the campaign continues Miu Miu’s tradition of artistic exploration, drawing inspiration from figures like photographer Yevonde and painter Margaret Keane. This aesthetic approach further solidifies the maison’s identity, positioning it at the intersection of art and fashion.

Hadid, who recently walked in Miu Miu’s Fall 2025 show during Paris Fashion Week, has repeatedly expressed her admiration for Miuccia Prada, calling her “one of the most influential and visionary designers in contemporary fashion.” Over the years, her relationship with the brand has deepened, establishing her as one of its most iconic ambassadors.

With this latest campaign, Miu Miu once again showcases its ability to reinvent itself while staying true to its essence, exploring new visual narratives while preserving its rich heritage. This collaboration with Hadid undoubtedly marks another memorable chapter in the brand’s history.

Jisoo Brings Effortless LA Vibes in Her Latest Alo Campaign

Sarah Mitchell
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Jisoo Brings Effortless LA Vibes in Her Latest Alo Campaign

Jisoo Brings Effortless LA Vibes in Her Latest Alo Campaign

In her second collaboration with Alo, Blackpink’s iconic Jisoo reaffirms her status as a global fashion and wellness icon. Ahead of her highly anticipated world tour, the star embraces Los Angeles’ effortlessly cool lifestyle, perfectly capturing the relaxed and mindful spirit of the brand.

Following the success of her first campaign for Alo’s Spring 2024 collection, where she stunned in vibrant essentials, Jisoo returns for another collaboration. This time, she embarks on a wellness-focused weekend, dedicating herself to balance, recovery, and self-care — practices she regularly incorporates into her routine, including yoga and pilates.

Courtesy Of Alo
Courtesy Of Alo
Courtesy Of Alo

The campaign follows Jisoo through her day of mindful rituals, starting with matcha and meditation to set a peaceful tone. Her routine also includes invigorating workouts at the exclusive Alo Wellness Club and mindful walks through the city. With her effortless elegance and connection to Alo’s philosophy, Jisoo exemplifies the brand’s mission to seamlessly blend fashion, functionality, and mindfulness.

Courtesy Of Alo

This collaboration not only highlights Alo’s commitment to accessible wellness but also showcases Jisoo’s passion for leading a balanced lifestyle. Her authenticity and magnetic presence further solidify her as the ultimate it girl of the West Coast, inspiring women worldwide to embrace intentional and stylish living.

Miguel Castro Freitas Appointed as Mugler’s New Creative Director

Sarah Mitchell
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Miguel Castro Freitas Appointed as Mugler’s New Creative Director

Miguel Castro Freitas Appointed as Mugler’s New Creative Director

Miguel Castro Freitas

Renowned fashion house Mugler has announced the appointment of Miguel Castro Freitas as its new creative director, ushering in a fresh chapter for the brand. With an impressive career spanning roles at Sportmax, Dries Van Noten, and Christian Dior Couture, Freitas will officially assume his new role on April 1st. His debut collection for Mugler is set to be unveiled at the upcoming Paris Fashion Week for the Spring/Summer 2026 season.

Danièle Lahana-Aidenbaum, Global President of Mugler Fashion and Fragrances, praised Freitas for his deep connection to the house’s identity, emphasizing that his creative vision and extensive knowledge of Mugler’s heritage made him the natural choice. Similarly, Adrian Corsin, General Manager of Mugler Fashion, highlighted Freitas’s exceptional talent in tailoring and couture craftsmanship, qualities that will drive the brand’s evolution.

A graduate of Central Saint Martins in 2004 and originally from Portugal, Freitas has built a distinguished career with stints at fashion powerhouses like Yves Saint Laurent, Givenchy, and Lanvin. Interestingly, his background also mirrors that of Mugler’s founder, Manfred Thierry Mugler, as both began their journeys with a passion for dance.

“It is an honor to join the spectacular house of Mugler,” Freitas expressed. “Mr. Mugler was one of the greatest couturiers of the 20th century, redefining the power and boundaries of fashion. I am thrilled to bring my own vision, story, and emotion to this monumental legacy, working alongside the talented teams at the house.”

With his creativity, technical expertise, and profound respect for Mugler’s pioneering spirit, Miguel Castro Freitas is set to embark on an exciting journey. His appointment has ignited anticipation across the fashion industry, as many eagerly await how he will reinterpret and innovate upon the brand’s iconic legacy in the modern fashion landscape.

Proenza Schouler Founders Take the Creative Lead at Loewe

Sarah Mitchell
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Proenza Schouler Founders Take the Creative Lead at Loewe

Proenza Schouler Founders Take the Creative Lead at Loewe

Loewe, the prestigious Spanish fashion house, embarks on a new chapter with the appointment of Jack McCollough and Lazaro Hernandez as its new creative directors, succeeding Jonathan Anderson after more than a decade of leadership. This transition marks a strategic shift for the brand, known for its dedication to luxury craftsmanship and innovative design.

McCollough and Hernandez founded Proenza Schouler in 2002, quickly making a name for themselves in the fashion industry. Their Parsons graduation collection was entirely purchased by Barneys New York, launching their successful career. With a signature post-minimalist and contemporary style, the duo has received numerous awards from the CFDA, solidifying their status as leading figures in American fashion.

Starting on April 1, 2025, the designers will take on full creative responsibility at Loewe, overseeing women’s and men’s ready-to-wear, as well as leather goods and accessories. Their distinct aesthetic, characterized by experimental silhouettes and material exploration, is expected to continue the legacy of innovation established by Anderson.

Loewe’s CEO, Pascale Lepoivre, expressed her excitement about the duo’s arrival:
“I am delighted to welcome Jack and Lazaro to Loewe. Their vision and creativity are a perfect match for the codes we have built at the House, and I’m excited to see how they will shape the future of the brand.”

Jonathan Anderson left a significant mark on Loewe, redefining the brand’s visual identity and establishing it as a global leader in contemporary fashion. Now, under McCollough and Hernandez’s leadership, the industry eagerly anticipates the next evolution of this iconic Spanish house. Their debut collection for Loewe is expected to be unveiled in late 2025, marking the beginning of an exciting new era for the brand.

Stella McCartney x SpongeBob: Sustainability and Nostalgia Collide in a Capsule

Sarah Mitchell
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Stella McCartney x SpongeBob: Sustainability and Nostalgia Collide in a Capsule

Stella McCartney x SpongeBob: Sustainability and Nostalgia Collide in a Capsule

Stella McCartney has surprised the fashion world by collaborating with none other than the iconic resident of Bikini Bottom, SpongeBob SquarePants. Known for her unwavering commitment to sustainability, McCartney has transformed the character’s joyful spirit into a 38-piece capsule collection that effortlessly balances whimsy and sophistication.

From intricately crocheted mini bags featuring SpongeBob’s signature grin to printed swimsuits and slingback espadrilles, every piece pays homage to the show’s vibrant aesthetic. And he’s not alone — Patrick Star, Gary the Snail, and the notorious Plankton all make appearances, bringing the animated world to life in true Stella style.

Courtesy of Stella McCartney
Courtesy of Stella McCartney

“At Stella, we question everything,” McCartney remarked. “We think differently, challenge norms, and celebrate individuality — just like SpongeBob. His sense of community and self-expression deeply resonate with our values.” It’s this philosophy that elevates the collaboration beyond mere nostalgic charm.

Courtesy of Stella McCartney

Pam Kaufman, President of International Markets, Global Consumer Products, and Experiences at Paramount, praised McCartney’s ability to reinterpret SpongeBob’s essence into a collection that is both avant-garde and refined. Psychedelic tie-dye loungewear and acid-wash denim bring a touch of California bohemia, a fitting tribute to SpongeBob’s fictional Pacific Ocean hometown.

Courtesy of Stella McCartney
Courtesy of Stella McCartney

Yet, the collection’s true impact lies in its environmental message. With 93% of the pieces crafted from sustainable materials and entirely cruelty-free, McCartney turns the spotlight on ocean conservation. The brand warns that if greenhouse gas emissions aren’t reduced, 93% of marine life could be at risk of extinction by 2100. Additionally, the fashion industry remains responsible for 20% to 35% of microplastics in the ocean.

By intertwining sustainability with pop culture, Stella McCartney solidifies her reputation as a visionary in the industry. This collaboration is not merely a nod to SpongeBob’s enduring popularity — it’s a powerful statement. After all, the most memorable collections are not only those that define trends, but those that spark reflection.

Jonathan Anderson Closes a Cycle at Loewe After 11 Years of Innovation

Sarah Mitchell
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Jonathan Anderson Closes a Cycle at Loewe After 11 Years of Innovation

Jonathan Anderson Closes a Cycle at Loewe After 11 Years of Innovation

The world of fashion continues to evolve constantly, and Jonathan Anderson has confirmed his departure from Loewe after 11 years leading its creative direction. The firm announced the news in a statement, while the designer confirmed it through his social media accounts. This change marks the end of an era in which Anderson transformed the historic Spanish house into a global luxury brand with a strong influence on contemporary culture.

Jonathan Anderson Photographed by ICON

In an emotional message, Anderson expressed his gratitude to his team: “I was fortunate to be surrounded by people with the imagination, skills, and ingenuity to bring my most ambitious ideas to life.”

Although his departure from Loewe is now official, rumors in Paris suggest his next destination will be Dior, and he is even said to be involved in the Spring 2026 menswear collection. Meanwhile, Jack McCollough and Lázaro Hernández, Proenza Schouler designers who left the label in January, are being touted as possible successors to Anderson at Loewe.

With this move, the fashion industry continues to undergo significant changes, cementing 2025 as a key year for the creative restructuring of major luxury houses.

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