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How Being To Over Exposed To Trends Is Leading You To Lack Personal Style

Rebecca Krizman
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How Being To Over Exposed To Trends Is Leading You To Lack Personal Style

How Being To Over Exposed To Trends Is Leading You To Lack Personal Style

The pre-fall season we are entering, while full of changes, could be a critical period for those who are used to shopping online. It has become almost a yearly tradition to take part into the “wardrobe changes” and “full makeovers” that characterise the shift between summer and fall. Therefore those who are more exposed to the new trends on social media are also those that can be easily led to impulsive buys, which in the long term do not create what is to be considered our personal style. Take Dakota Johnson -the actress who recently starred in “The materialist”- her style has always been relevant among young people as it’s not only consistent but it’s also personalized. What this means is that she is able to dress for the occasion without creating disharmony with her overall personal style. She never took on every trend, but she implemented those who fitted her person, for instance we haven’t seen her in polka dots this year, but around 2022 when over-sized blazers were very popular she incorporated them in her everyday clothing. By taking inspiration from her, through this article you’ll be able to learn how to shape your personal style even when you are being over-exposed too fashion on social media.

How micro trends influence us

By definition micro trends are short-living and niche trends that lose popularity just as fast as they gain it. Think about the butter yellow, the mob wife aesthetic or the Labubus. These have been and still are trends that rise in popularity within days and engage with millions of people. What they play on is the fear of missing out rooted in those who see them. When your feed constantly proposes to you a specific item, slowly you may think it’s worth its price, that it’s an investment, that you will use it every day and since other people have it, there must be a reason behind the hype. But the truth is that, while the clothes that fall under the “micro-trend” category can still be cute while not being a necessary part of your style.

Therefore once the highs of the trend have passed you will end up wearing it less to the point where you won’t be sure on why you bought it in the first place. Let’s take as an example the rise of polka dots prints on clothes this summer. From dresses to nails we have seen celebrities like Hailey Bieber, Kylie Jenner and Dua Lipa popularizing this trend. As a consequence, partially because it’s a fun trend and partially because it’s associated to people we look up to, the trend in question starts raising exponentially. But since this growth is also caused by FOMO people pay less attention to details when it comes to buying. This can lead to purchasing clothes with an unfair balance between price and materials that you will end up wearing only for one season.

When taking inspiration becomes lack of creativity

Clothes tendencies specifically, thanks to the influence of social media, tend to fall under specific categories labelled as aesthetics. From its literal meaning – relating to the enjoyment or study of beauty- aesthetic is a term now used in the search bars of social like Pinterest in order to find visual appealing images that, melted, create the trend. Take the “office siren aesthetic” which was very popular last year and usually comes back in style at the start of fall. Within this aesthetic we are able to find elegant shirts, suits, turtle necks and all the clothes related to a more elevated office dress code. Therefore this concept of office siren is used to promote the specific clothes in a more beautiful way than the classic disposal we see on online stores. And as a consequence people will be drawn to it. Of course this is just one of the many examples used to attract potential customers. Another problem rises when we rely too much on these aesthetics as our style becomes the creation of other people’s ideas alone. It may not be the most dramatic thing but it’s a less personal way to dress and it can lead to buying things we don’t fully like (but of which we like the “concept”) or never feeling satisfied with our clothes. In fact the over exposure to trends and the aesthetics that emphasise them, easily create a sense of lack. We may already have nice things, but we feel like we don’t have enough of them or we don’t have the specific thing in fashion now. The issue is that there will always be a specific thing we don’t have. While social media are a good mean to find inspiration they should not be the only one as they are wired to make us want more and are often over-saturated with information.

Office Siren

The journey of finding your own personal style

Considering the fast dopamine release a lot of our inspiration sources live from, when it comes to your personal style you need to go in the opposite direction. Meaning that the most important skill you need to have is patience. Patience because it’s not something you can change overnight, despite what TikTok makes you think, and it’s definitely something you refine through the years. If you want to create a wardrobe completely catered to you, you need to be able to be picky enough: you don’t like how the material of a top feels? Then it’s not for you. I am not saying you need to be a 100% sure on everything you buy, but little over 50 is not enough. Especially because a lot of the times when you are still unsure you end up realizing that what you liked best was how the item looked in the pictures you saw, not how it felt in real life.

Cindy Crawford, Ralph Lauren, FW 1989

It’s described as a “journey” because you do not have to rush your search: it’s easy to be influenced by the latest trends but once you are able to make the distinction between liking the concept or liking it for your self, your style will massively improve and you won’t feel the need to reset every month.

Giorgio Armani, The Legendary Italian Designer Has Passed Away At The Age Of 91

Sarah Mitchell
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Giorgio Armani, The Legendary Italian Designer Has Passed Away At The Age Of 91

Giorgio Armani, The Legendary Italian Designer Has Passed Away At The Age Of 91

Giorgio Armani, the legendary Italian designer who forever reshaped modern fashion, has passed away at the age of 91, his company confirmed. Admired universally as “Il Signor Armani,” he remained tirelessly dedicated to his work until his final days, leaving behind an unparalleled legacy of creativity and discipline.

Armani’s career was a story of reinvention and determination. After working at Milan’s La Rinascente department store as a window dresser and buyer, and later training under master tailor Nino Cerruti, he began freelancing in the early 1970s. In 1975, alongside his life and business partner Sergio Galeotti, he founded the Giorgio Armani company. Their first women’s collection, presented in 1976, marked the beginning of a brand that would soon redefine elegance worldwide.

By 1982, only seven years after launching his label, Armani had already made the cover of Time magazine — a recognition reserved for global cultural leaders. He became internationally renowned for creating the unstructured “power suit,” a style that revolutionized the 1980s and offered women a new vision of strength, confidence, and sensual sophistication. His minimalist aesthetic, combined with impeccable tailoring, became synonymous with timeless luxury.

Beyond his role as a designer, Armani built a global empire that expanded far beyond fashion, branching into hotels, interiors, and even gastronomy. As the sole shareholder of Giorgio Armani S.p.A., he turned a company that began with the sale of his Volkswagen Beetle into a multibillion-dollar enterprise, employing over 8,000 people worldwide. His personal fortune was estimated at $11 billion, making him not only Italy’s most influential designer but also one of its most successful entrepreneurs.

Armani’s vision went beyond clothing: he reshaped the very role of the designer into that of a cultural and business leader. For women, his work symbolized empowerment, freedom, and enduring sophistication — a blueprint that continues to inspire new generations in fashion and beyond.

Naomi Campbell Sings, Dances, and Shines in Pucci’s Fall 2025 Campaign

Sarah Mitchell
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Naomi Campbell Sings, Dances, and Shines in Pucci’s Fall 2025 Campaign

Naomi Campbell Sings, Dances, and Shines in Pucci’s Fall 2025 Campaign

For Fall 2025, Pucci turns up the volume on glamour with Naomi Campbell as the radiant star of its latest campaign. Dancing to disco rhythms under flashing club lights, the British supermodel sings the phrase “Did someone say Pucci?” in a performance reminiscent of Studio 54 at its peak.

Courtesy of Pucci
Courtesy of Pucci

The imagery, captured by Oliver Hadlee Pearch, blends photography and film, showcasing Campbell in shimmering pieces from the Passepartout collection—including metallic lurex jersey dresses and labyrinth-print sweaters that reinterpret animal motifs with a bold twist. In one frame, she raises her arms joyfully, her hair flying as strobe lights amplify the electric atmosphere.

Artistic director Camille Miceli, who has a long personal and professional history with Campbell, emphasized that the supermodel perfectly embodies the collection’s spirit: “She exudes diva glamour and a radiant energy that feels both magnetic and joyful.” For Miceli, who once trained under Azzedine Alaïa before working with Marc Jacobs at Louis Vuitton, Campbell is more than a muse—she’s a loyal friend and an eternal connector, affectionately nicknamed NC Connect.

Courtesy of Pucci

Timed with the collection’s arrival in stores, the campaign will be followed by an immersive Pucci experience during Milan Fashion Week, designed to make visitors feel as if they are dancing alongside Naomi herself. In Miceli’s words, glamour serves as “a much-needed antidote in uncertain times,” underscoring Pucci’s belief in fashion as a source of escapism and fantasy.

Nicola Peltz Beckham Shines as the New Face of Genny’s Fall 2026 Campaign

Sarah Mitchell
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Nicola Peltz Beckham Shines as the New Face of Genny’s Fall 2026 Campaign

Nicola Peltz Beckham Shines as the New Face of Genny’s Fall 2026 Campaign

For its Fall 2026 campaign, Italian fashion house Genny has tapped Nicola Peltz Beckham as its star, a choice that highlights the brand’s ongoing commitment to celebrating women who embody elegance, determination, and individuality.

The actress and filmmaker, who made her directorial debut last year with Lola, was captured through the lens of Luca and Alessandro Morelli, the renowned Italian photography duo, with styling curated by Alex White. In the imagery, Peltz Beckham moves seamlessly between powerful tailoring and bold femininity: a sculpted white peplum suit, sleek black trousers paired with a crystal-embellished bandeau top, and a daring strapless red evening gown while reclining against a stool.

Courtesy of Genny

According to creative director Sara Cavazza Facchini, Peltz Beckham represents “the true essence of the Genny woman: sophisticated, modern, and fearless, with a touch of audacity.” This collaboration also carries personal meaning for Nicola, as she recalls her mother once owning a vintage Genny blouse, making the campaign a bridge between personal memory and contemporary style.

With 3.1 million Instagram followers and a growing career as both actress and director, Peltz Beckham brings fresh visibility to the Italian brand. She now joins a roster of influential women previously chosen by Genny — among them Georgina Rodríguez and Sara Sampaio — further reinforcing the label’s global appeal.

Amelia Gray Redefines Power Dressing in Ludovic de Saint Sernin’s Fall 2025 Campaign

Sarah Mitchell
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Amelia Gray Redefines Power Dressing in Ludovic de Saint Sernin’s Fall 2025 Campaign

Amelia Gray Redefines Power Dressing in Ludovic de Saint Sernin’s Fall 2025 Campaign

In his Fall 2025 campaign, Ludovic de Saint Sernin turns to Amelia Gray as the ultimate muse to embody the tension between corporate discipline and seductive hedonism. Captured through the cinematic lens of Stuart Winecoff and elevated by the creative direction of Lolita Jacobs and Jean-Baptiste Talbourdet, the imagery blurs the line between authority and desire.

Stuart Winecoff/Courtesy of Ludovic de Saint Sernin

De Saint Sernin explained that Gray’s versatility and unmistakable presence made her the perfect choice: “She has a defining look, she’s a chameleon, and she can sell you anything.” Alongside Alejo Humanes and Lewis Gillooley, Gray steps into a narrative that plays with shifting power dynamics — sometimes commanding, sometimes provocative, but always magnetic.

Stuart Winecoff/Courtesy of Ludovic de Saint Sernin

Referencing Helmut Newton’s iconic heroines and the raw energy of Madonna’s “Die Another Day”, the campaign explores the codes of power dressing stripped down to its subversive core, with latex, leather, and sharply tailored shirting at its center. The interplay between near-kisses, blurred hierarchies, and cinematic tension invites viewers to imagine what unfolds behind the scenes, leaving the story intentionally open-ended.

What emerges is a portrait of the modern woman: strong enough to challenge conventions, seductive enough to rewrite them, and complex enough to keep her audience guessing.

On The Rise Of Traditional Values ​​On Social Media

Rebecca Krizman
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On The Rise Of Traditional Values ​​On Social Media

On The Rise Of Traditional Values ​​On Social Media

For a long time now we have seen on social media the increase of creators breaking down the concept of “traditional values” and, specifically for women, the aesthetic of a “traditional wife”. While part of this content has been generated by men, who preach the necessity of having gender roles in a couple and returning to outdated dynamics, the other part has been created by women who glamorize the role of a traditional wife to the point that it has become an aesthetic.

Those who are more affected by the first type of content are usually the men, as it is created by men for men. The topics covered can vary from how to approach dating, what is to be expected from young boys and the concept of a high value woman who often corresponds to the passive half of the relationship. For instance according to these takes, a “high value woman” should dress modestly, take care of the house and raise the children, but most importantly be happy to reach the standard she is held to. While i don’t know women who would consume and agree with this type of content, for the men that do, it not only creates a dystopic view on relationships but it spreads the idea that a woman’s appearance and values should be shaped at the man’s will.

More and more young women are following in the footsteps of the quintessential mid-20th century housewife / Getty Images

The other side of this coin is the content generated by women, who glamourise this life without specifying its problematics. What i am referring to are the videos – especially on tiktok- that break down “how to be a trad-wife” and that created a whole aesthetic around this persona. The problematic aspect of this trend starts from its very own name “trad-wife” as it implies that there is a role in which the woman belongs, from which now she has just distanced her self.

But the traditional woman they referrer to, even without realising it, is the woman who could not vote (in Italy until 1946), the married woman who could not have money under her name (in France until 1965) and the woman who could not have her own credit card (it the USA until 1974) to only quote a few.

But the problem spreads further because the life of a traditional woman is labelled as a “soft life” since apparently it is not characterized by the stress of work. While the truth is that raising children, both for the women and the men, despite being a fulfilling life project it does not come without stress. Labelling it as easier creates false expectations for women especially, as they do not only raise the child but carrie it as well. Hiding under the carpet the difficulties of motherhood is what leads women to think that maybe they don’t feel completely fulfilled because they don’t have a child and that the child in question will make their lives better. And while children can be the missing part in a lot of people’s lives, they are not the missing part in all people’s lives.

1850s Currier & Ives illustration of the stages of a woman’s lifeClassicStock/Getty Images

Motherhood on the side, the encouragement of leading a life as a traditional wife creates financial problems as well. Not having your own money, aside from your husband’s generates power struggles, dependency, fear and the impossibility of leaving if the relationship turns out to be unfitting or violent. Romanticising financial dependency is not an aesthetic, is patriarchy masqueraded as a Pinterest board. Moreover this way of life has the power of influence women’s education as well. In a time where most women have the possibility of attending university and college this is what they should focus on. And if not university they should still work on creating independency and keep on educating themselves. If later on some decide to put aside their career to embark on the journey of motherhood, they will do so with enough awareness on what to expect. But encouraging young girls to lay off college, get married early and let their husband handle all the “hard things” is a one way street to having them lose themselves in the role of “wife and mother”.

IMAXTREE

A woman should be defined as thousands of things before being a mother, and even while being so, there should be another thousands of things to define her. While for some being a mother full time and taking care of the house is what fulfils them most, it should not be labelled as the traditional role of the woman and let along described as the easier path.

Stella Maxwell Takes Center Stage in Her New Capsule Collection For Marella

Sarah Mitchell
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Stella Maxwell Takes Center Stage in Her New Capsule Collection For Marella

Stella Maxwell Takes Center Stage in Her New Capsule Collection For Marella

Model and style icon Stella Maxwell has deepened her partnership with Marella, the contemporary brand owned by Max Mara Fashion Group’s subsidiary Dedimax, by co-designing a capsule collection that puts tailoring at the forefront. Having previously starred in Marella’s campaigns, Maxwell now steps into a creative role, infusing her aesthetic into the line while also fronting its global launch campaign.

Courtesy of Marella

The capsule officially debuts online on September 15, followed by an exclusive launch party at London’s private members’ club Nikita on September 17, just ahead of London Fashion Week. On September 18, the collection will roll out to select Marella boutiques worldwide.

At the heart of the capsule is the blazer, reimagined as a versatile and empowered wardrobe staple. The lineup includes several interpretations: a sculpted lapel tuxedo-inspired blazer with a relaxed, deconstructed double-breasted cut; a cropped version with bold shoulders and corset-inspired details; a square silhouette adorned with a georgette flower appliqué; and a sensual single-breasted jacket featuring an open-back design. To round out the offering, the collection also introduces a leather trench coat, bomber jackets in dark denim and black leather, and tailored separates with distinctive finishing touches such as embroidered tulle labels and jacquard star-patterned linings.

Complementing the outerwear are fluid viscose georgette trousers layered with sheer panels, wool sablé shorts, a georgette pencil skirt, and standout accessories like the “Stella the Star” gathered leather bag with cracked-finish details. Prices range from €175 to €645, underscoring Marella’s positioning within accessible luxury.

Shot on the rooftop and courtyard of the historic Hollywood Roosevelt Hotel in Los Angeles —the city Maxwell has made her second home— the campaign channels a modern cosmopolitan spirit with an intimate, cinematic edge. “The pieces are so flexible that styling becomes effortless,” Maxwell noted. “Complete suits stand out on their own for evening, but you can just as easily pair them with casual staples like denim for daywear.”

This collaboration is part of Marella’s broader strategy of inviting women with strong personal style to shape its collections. Earlier this year, the brand partnered with Emily Ratajkowski on a blazer-centered line. Marella, which operates more than 200 freestanding stores and has a presence in 1,400 multibrand retailers worldwide, continues to expand its global retail footprint. Following openings across Europe, the U.S., and the Middle East, the brand will inaugurate its first U.K. flagship this fall on London’s Marylebone High Street.

DKNY and the New York Yankees Unite in a Limited-Edition Capsule Celebrating New York Spirit

Sarah Mitchell
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DKNY and the New York Yankees Unite in a Limited-Edition Capsule Celebrating New York Spirit

DKNY and the New York Yankees Unite in a Limited-Edition Capsule Celebrating New York Spirit

DKNY is paying tribute to its hometown with a limited-edition collaboration with the New York Yankees, launching September 9. The capsule fuses the iconic baseball team’s sports legacy with the brand’s urban, fashion-forward DNA, resulting in a collection that embodies both grit and glamour.

The lineup features 13 ready-to-wear pieces and accessories, all rendered in a sleek all-black palette with subtle embroidery and DKNY x Yankees co-branding. Standouts include a form-fitting slip dress that balances sensuality with sophistication, a relaxed hoodie-and-jogger set, and a selection of oversized tees. The hero piece—a premium varsity-inspired bomber jacket—boasts a bold chenille Yankees logo across the back, while a co-branded New Era cap ties together two New York icons in one design.

Lexie Moreland/WWD

Retailing between $89 and $380, the collection will be available in sizes XS through XL at DKNY.com and at Yankee Stadium while supplies last. Adding a nostalgic touch, the campaign revives DKNY’s early ’90s tagline, “Don’t Knock New York”—a rallying cry that celebrates the city’s resilience, individuality, and fearless style.

More than a collaboration, this capsule reinforces DKNY’s strategy of expanding its presence in the luxury sportswear space and engaging with a new generation of consumers by tapping into the cultural synergy between fashion and sport.

Gisele Bündchen Stars in Elisabetta Franchi’s Empowering Fall 2025 Campaign

Sarah Mitchell
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Gisele Bündchen Stars in Elisabetta Franchi’s Empowering Fall 2025 Campaign

Gisele Bündchen Stars in Elisabetta Franchi’s Empowering Fall 2025 Campaign

For the very first time, Gisele Bündchen becomes the face of Italian fashion house Elisabetta Franchi, stepping into the spotlight of its Fall 2025 campaign shot in Miami by the acclaimed photography duo Luigi & Iango.

Elisabetta Franchi’s fall 2025 ad campaign by Luigi & Iango

Captured against the backdrop of a vintage Lincoln Continental and the city’s sultry skyline, Bündchen exudes strength and unapologetic femininity in a faux-crocodile biker jacket styled with sheer black tights and stiletto heels—an image that perfectly mirrors Elisabetta Franchi’s vision of today’s empowered woman.

“True beauty is an untamable force, born from love and courage within us,” said Elisabetta Franchi, founder and creative director of her eponymous brand. “When I design, I aim to leave an emotional mark. Gisele embodies that spirit—she’s radiant, authentic energy and impossible to ignore.”

Elisabetta Franchi’s fall 2025 ad campaign by Luigi & Iango

The Fall 2025 collection, first unveiled in Milan, channels the bold minimalism of the 1990s and early 2000s. Franchi explored the transition between two decades: one where women borrowed from masculine tailoring, and the next where they reclaimed sensuality through sculpted dresses, midi pencil skirts, and sharply cut suits. Emphasis is placed on the shoulders and waistline, creating silhouettes that balance structure with seduction.

This high-profile campaign also signals a strategic chapter of growth for the house. Since the arrival of Marco Bizzarri, former Gucci president, as Elisabetta Franchi’s new chairman and investor, the brand has accelerated its global reach. The company recently opened its first U.S. boutique in Bal Harbour Shops, Miami, while launching collections at Saks Fifth Avenue in New York, Beverly Hills, and Houston—cementing its position as a rising force in international luxury fashion.

Following Kate Moss’s debut for the Spring 2025 campaign, Bündchen’s partnership marks yet another bold move, uniting Italian heritage with global star power to redefine the image of modern femininity.

Elles by Fuhirah — The Essence of Feminine Mystery

Sarah Mitchell
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Elles by Fuhirah — The Essence of Feminine Mystery

Elles by Fuhirah — The Essence of Feminine Mystery

There are fragrances that accessorize, and there are fragrances that define. Elles by Fuhirah Parfums, housed in a bold burgundy bottle, is unapologetically the latter. Conceived over the course of a year, this refined scent captures the complexity of modern femininity: bold yet graceful, intimate yet unforgettable.

At its opening, Elles greets you with a delicate yet intriguing freshness — melon, almond, and a touch of mandarin. It’s a beginning that feels luminous and contemporary, a whisper of charm that quickly deepens into something more profound. At its heart lies a bouquet of jasmine, peony, and rose, the timeless flowers of elegance, reinterpreted here with a modern touch. Finally, the fragrance settles into a base of vanilla and musk — soft, sensual, and enduring, a lingering memory designed to stay with you long after you leave the room.

But what makes Elles extraordinary isn’t just its composition; it’s the intention behind it. Fuhirah spent more than a year balancing richness with softness, crafting a scent that would embody “evening elegance” across all seasons. As the brand explains, the vision was simple yet powerful: “We imagined a woman walking into a room and leaving a trail of mystery behind — and that’s what Elles delivers.”

This philosophy echoes Fuhirah’s core belief that fragrance is not just an accessory but part of identity — a silent reflection of presence and confidence. While many luxury houses chase exclusivity, Fuhirah insists on accessibility without compromising on quality, ensuring their perfumes can become an everyday signature rather than a rare indulgence.

With Elles, Fuhirah Parfums reaffirms its place as a house of distinction: daring enough to blend the unexpected, meticulous enough to polish every detail, and visionary enough to create fragrances that transcend trends. Elles is not simply a new perfume — it is a statement of femininity, mystery, and modern elegance.

Elles by Fuhirah.

For the woman who doesn’t just enter a room — she defines it.

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