Victoria’s Secret Is Back on the Runway with a Revamped Vision
The Angels are lacing up their wings once again. Victoria’s Secret & Co. has officially announced the return of its iconic runway show this year, teasing fans via Instagram and encouraging them to download the brand’s app for exclusive updates and behind-the-scenes access.
Once a cultural phenomenon and a major televised fashion event each fall, the Victoria’s Secret runway show was known for its high-wattage glamour, larger-than-life sets, and star-studded model lineup. From Adriana Lima and Alessandra Ambrosio to Tyra Banks and Taylor Hill, the catwalk was a spectacle of fantasy looks and the brand’s signature Angel wings.
But after a prolonged hiatus—and a public reckoning with the brand’s past emphasis on the male gaze and narrow beauty ideals—the show made a more thoughtful return in Brooklyn last October. Although the sparkle remained, this new iteration brought a noticeably different energy.
Curated by women and rooted in inclusivity, the 2023 show shifted its focus toward showcasing wearable pieces that consumers could actually find in stores, rather than just fantasy. Musical performances by icons like Cher, Tyla, and Lisa added a fresh cultural layer to the event.
Now, under the leadership of CEO Hillary Super—who stepped into the role just before last year’s runway revival—the brand seems determined to reestablish the show as both a marketing powerhouse and a celebration of empowered femininity. The challenge lies in converting that cultural buzz into business growth.
Victoria’s Secret is still undergoing a transformation, facing pressure from activist investors. Last month, Barington Capital’s chairman, James Mitarotonda, publicly criticized the company for declining sales, underwhelming stock performance, and what he called strategic and operational missteps. His demands included revamping merchandising discipline, launching bold and imaginative marketing campaigns, and potentially reintroducing legacy successes like the Angels campaign.
The stakes are high—but so is the potential. The runway is once again set, and Victoria’s Secret appears ready to reclaim its place in fashion culture—with a sharper, more inclusive edge.
