Proenza Schouler Founders Take the Creative Lead at Loewe
Loewe, the prestigious Spanish fashion house, embarks on a new chapter with the appointment of Jack McCollough and Lazaro Hernandez as its new creative directors, succeeding Jonathan Anderson after more than a decade of leadership. This transition marks a strategic shift for the brand, known for its dedication to luxury craftsmanship and innovative design.
McCollough and Hernandez founded Proenza Schouler in 2002, quickly making a name for themselves in the fashion industry. Their Parsons graduation collection was entirely purchased by Barneys New York, launching their successful career. With a signature post-minimalist and contemporary style, the duo has received numerous awards from the CFDA, solidifying their status as leading figures in American fashion.
Starting on April 1, 2025, the designers will take on full creative responsibility at Loewe, overseeing women’s and men’s ready-to-wear, as well as leather goods and accessories. Their distinct aesthetic, characterized by experimental silhouettes and material exploration, is expected to continue the legacy of innovation established by Anderson.
Loewe’s CEO, Pascale Lepoivre, expressed her excitement about the duo’s arrival:
“I am delighted to welcome Jack and Lazaro to Loewe. Their vision and creativity are a perfect match for the codes we have built at the House, and I’m excited to see how they will shape the future of the brand.”
Jonathan Anderson left a significant mark on Loewe, redefining the brand’s visual identity and establishing it as a global leader in contemporary fashion. Now, under McCollough and Hernandez’s leadership, the industry eagerly anticipates the next evolution of this iconic Spanish house. Their debut collection for Loewe is expected to be unveiled in late 2025, marking the beginning of an exciting new era for the brand.
