Alex Consani Brings Victorian Gothic to Life in McQueen’s Fall 2025
Alexander McQueen unveils its Fall 2025 campaign, a striking fusion of dark romanticism and modern minimalism shaped by creative director Seán McGirr. Once again, McGirr teams up with stylist Sarah Richardson, whose long-standing collaboration with the house ensures its poetic visual language remains intact.
COURTESY MCQUEENCOURTESY MCQUEEN
Fronting the campaign is Alex Consani, joined by Athiec Geng, Chu Wong, and Libby Taverner. Against stark gray backdrops, the models embody a world steeped in 19th-century influence, echoing the spirit of cultural icons such as Oscar Wilde, British performer Vesta Tilley, and American painter Romaine Brooks.
COURTESY MCQUEEN
The imagery is deliberately pared down, yet visually powerful: lace dresses in black and white, sharply pointed boots, and windswept hair that feels as though lifted from a Brontë novel in the middle of a storm. Without the need for theatrical sets, the models’ presence and imagination carry the narrative, reinforcing McQueen’s ability to create drama through restraint.
COURTESY MCQUEEN
The collection itself explores the tension between tradition and transgression, a core pillar of McQueen’s identity. Tailoring of architectural precision is contrasted with the fluid lightness of silk georgette, underscoring the house’s mastery of dualities.
For McGirr, the season draws inspiration from the radical self-expression of 19th-century independent thinkers, whose progressive spirit still resonates today—particularly in conversations around identity, gender, and idealism. With this campaign, McQueen once again affirms its role as a brand that merges heritage with innovation, crafting a contemporary vision of Victorian Gothic that feels both timeless and forward-looking.
Michael Kors Embraces Everyday Opulence in Fall 2025 Collection Campaign Starring Angelina Kendall
Michael Kors has unveiled his Fall 2025 Collection campaign, featuring model Angelina Kendall as the face of the season. Captured through the cinematic lens of the acclaimed Dutch duo Inez van Lamsweerde and Vinoodh Matadin, and styled by Carlos Nazario, the visuals bring to life Kors’ vision of modern glamour with a practical edge.
Courtesy of Michael Kors
The campaign was shot inside the historic Chelsea Terminal Warehouse in New York, the same venue where the collection made its runway debut earlier this year in front of a star-studded audience that included Uma Thurman, Kerry Washington, Rose Byrne, and Nicole Scherzinger. The location’s architectural lines and dramatic lighting echo the designer’s intention to highlight sculptural silhouettes, depth, and contrast, with imagery inspired by classic black-and-white cinema softened by warm undertones.
“Timeless yet modern, warm but architectural, sensual yet practical—that balance was key for me this season,” explained Michael Kors. “This collection is about luxury that feels lived-in, about pieces that women can wear today, tomorrow, and for years to come.”
Courtesy of Michael Kors
Among the standout looks are softly tailored menswear-inspired coats, paired with pleated skirts and trousers; draped silk blouses and fluid dresses; and relaxed outerwear layered over polished daywear. The color palette ranges from urban grays and sharp black-and-white to rich autumnal tones of caramel, chocolate, bottle green, and aubergine, alongside dusty shades of iris and celadon. Accessories play a starring role as well: oversized clutches, sleek bowling bags, and shearling-trimmed hats amplify the effortless sophistication of the collection.
Launching this Friday, the campaign will roll out across social media channels throughout the month, with select print placements to follow. With Angelina Kendall at its center, Michael Kors cements the idea that true luxury today lies not only in opulence, but in versatility and longevity—a chic yet wearable wardrobe designed to transcend seasons.
What we call “fear of being seen” it’s a real thing and it expands in many areas of our lives. While i am not talking about the specific medical condition, the fear i am referring to is the “social media extract” discussed by a lot of self help gurus. Specifically the fear of being seen trying, failing or being judged by other people.
One of its most common examples i have observed is related to social media. Especially when people approach the posting part wondering what to share: “Is it too much?” “does this story looks good?” “Is it ok if i post?”.
I have been doing it (content creation) for a little more than a year now and i was not untouched by this fear. The only way to start for me was by blocking everyone i knew so that they wouldn’t have had access to what i was posting. By doing that i would have avoided the judgment part.
But there were other ways in which this fear was still showing up: having lunch alone for example. This thought in my head kept telling me it was not normal, that people would have think i was loser with no friends. Very dramatic.
The point is that this fear shows up in more people than you would think and covers any kind of area of their lives.
Since we discuss fashion here an example that really stuck with me was a conversation i had some months ago. I do not come from a big town and with a friend the topic on “how to dress” came up when we were having a coffee. I remember her saying that considering where she lived wearing whatever she wanted would have led judging looks because people would have not understood. Therefore she hesitated to do so or didn’t do it in the first place. Personally two years ago, if you had had this discourse with me i would have answered in the very same way, maybe even with a more pessimistic view on the possible judging looks.
But a lot has changed in the last two years. While approaching a personal growth journey I realised how many of my life’s aspects were ruled by “what i thought other people would think”. Not even what they actually thought. What i thought they thought.
And for the first time i felt so limited in a box that i, myself, created for myself.
For instance if i wanted to wear something extra to go to the market, i did that. I am sure that other people may have judged, but the only ones that told me something about it had nothing to say but a compliment. For the past years i have had this desire of posting on social media – i figured that if i had to spend time on them at least i would have gotten something out of them – so i moved in small steps: i started with one platform where i blocked all of the people i knew, i then unblocked them and then i moved on another platform where i knew that the people in my life would have seen what i did.
All of this happened in 6 months not in a week. So when you fight this fear, don’t make things harder for your self and do it at your own peace, not someone else’s.
But the reason i decided to discuss “the fear of being seen” is because some days ago i came across a post of Steven Bartlett celebrating the fact that he was part of the Time 100 creators of 2025. Underneath the post he had written about how many potential people are wasting because they are too scared of what other acquaintances may think. He labelled this fear as tragic and I wouldn’t be able to find a better word.
Steven Bartlett Is on the 2025 TIME100 Creators List / William Perez—FlightStory
Too many times people give up on their dreams just because they would have to do something different. Something described as embarrassing. We grow up thinking that being seen trying and failing is embarrassing, when in reality we are just building a life we fully enjoy. If we normalize being that conditioned on the small things, we will end up creating a reality based off what supposedly other people would not be able to judge negatively. Therefore a life made of alleged opinions of others. When you think it that way, not wearing the outfit because it’s “too extra” does not sound as appealing as it did before.
As someone who was in that place there is no other word but tragic to describe how it feels to hear someone say “i wished i could but i do not have the courage”. Especially because when you actually do it, you realize people don’t care that much.
Kendall Jenner Redefines Wellness Luxury in Alo’s Fall 2025 Campaign
For its Fall 2025 season, Los Angeles–based lifestyle brand Alo returns with a striking new campaign fronted by Kendall Jenner—this time with the model taking an active role behind the scenes as well. Set against the breathtaking backdrop of the ultra-exclusive Amangiri resort in Utah, the imagery captures Jenner in moments of stillness and strength, from horseback rides through the desert to meditative pauses under the vast, open sky.
Courtesy of AloCourtesy of Alo
Alo’s latest narrative reframes luxury as a state of well-being—rooted in freedom, space, and comfort—rather than material excess. This message comes to life through the Core Collection, a curated capsule of ten elevated essentials personally selected by Jenner. The pieces, all in line with her signature minimalist aesthetic, embody versatility and effortless sophistication, whether worn while traveling, on set, or unwinding at home.
Courtesy of AloCourtesy of Alo
“I’ve been connected to Alo for years, and their philosophy mirrors my own approach to life—being intentional, caring for myself inside and out, and staying grounded through small rituals,” said Jenner. “To bring this vision to life in such a stunning and serene place made the project even more meaningful.”
Courtesy of AloCourtesy of Alo
The Fall 2025 Core Collection is now available on Alo’s official website, offering a fresh interpretation of what it means to dress—and live—in true luxury.
Zendaya Steps Into the Moonlight: Her First Shoe with Law Roach for On’s Fall 2025 Campaign
Courtesy of On
Actress and style icon Zendaya has taken her collaboration with Swiss performance brand On to the next level, debuting her very first shoe co-created with her longtime stylist and creative partner, Law Roach. The design, named the Cloudzone Moon, marks a sophisticated evolution of the original Cloudzone silhouette, which Zendaya introduced with the brand in its Spring 2024 collection.
Blending form and function, the Cloudzone Moon features a breathable mesh upper, enhanced heel and forefoot cushioning for optimal comfort, and an artfully sculpted midsole with On’s latest-generation CloudTec® technology, delivering exceptional softness and stability. The design was revealed through On’s “Be Every You” Fall 2025 campaign, released Thursday, which explores themes of duality and self-acceptance.
Courtesy of On
Directed by Bardia Zeinali and photographed by Emily Lipson, the campaign casts Zendaya in four moonlit settings, each evoking a different facet of her personality. Styled by Roach, her looks incorporate standout pieces from On’s Fall 2025 apparel line, including a bomber jacket, sleek bodysuit, and a matching athletic jacket-and-shorts set.
“Movement has always been a way for me to connect with myself,” Zendaya shared. “It’s different for everyone, and this story felt deeply personal—a reminder that we’re all multifaceted, with so many bright pieces that make us whole. For me, it’s about embracing every side of who we are and being fully present in every version of ourselves.”
Courtesy of On
This launch is just the beginning. In October, Zendaya and On will release a second footwear drop, the Cloudtilt Moon, a softer, recovery-focused silhouette with a sock-like knit upper, designed for post-performance comfort.
Since signing her multi-year partnership with On in 2024, Zendaya has proven to be a powerful brand asset. According to data from Launchmetrics, the initial announcement of the collaboration generated $3.5 million in media impact value, underscoring her influence at the intersection of performance wear and high fashion.
Candice Swanepoel and Joan Smalls Front Anne Klein’s Empowering Fall 2025 Campaign
Real-life best friends and international supermodels Candice Swanepoel and Joan Smalls star together in the new Fall/Winter 2025 campaign by Anne Klein—a brand known for championing purpose-driven women with strong values and timeless style. This latest campaign honors women who strike a balance between their professional ambitions and personal missions, while uplifting and supporting one another along the way.
Courtesy of Anne Klein
“We wanted to tell a story this season about women who lift each other up—a narrative that aligns deeply with the essence of our brand,” said Jameel Spencer, Chief Marketing Officer for Fashion and Sports at WHP Global, owner of Anne Klein. “Bringing back Joan and Candice felt like the most authentic way to reflect that message, given their genuine friendship. They embody strength, vision, elegance, ambition, and beauty in a way that resonates across generations of women.”
Courtesy of Anne Klein
Shot in New York City, the campaign was lensed by photographer Matt Easton and directed by JP Micallef, with styling by Sandy Armeni, capturing intimate moments between the two women in tailored yet fluid silhouettes that reflect both confidence and ease.
For Joan Smalls, who previously appeared in Anne Klein’s Spring 2022 campaign, this reunion was both personal and meaningful: “Being part of Anne Klein again feels incredibly special—and doing it alongside my best friend, Candice, makes it even more powerful,” shared the 37-year-old Puerto Rican model and television personality, widely respected for her philanthropic work and dedication to inclusivity in fashion.
Candice Swanepoel, a 36-year-old South African model, entrepreneur, and advocate for sustainable fashion, fronted the brand’s Spring 2023 campaign. Last year, Anne Klein partnered with Swanepoel and her eco-conscious label Tropic of C, along with Harlem-based social enterprise Custom Collaborative, to support a group of 16 women—ranging in age from 25 to 56—who came from immigrant, low-income, or no-income backgrounds, offering them opportunities to launch careers in sustainable fashion.
Courtesy of Anne Klein
This campaign marks not just a continuation of Anne Klein’s longstanding mission to empower women, but also a powerful visual celebration of friendship, purpose, and modern femininity—told through the lens of two of fashion’s most respected and dynamic voices.
American Eagle Breaks Its Silence on Sydney Sweeney Ad Controversy
After days of intense online debate and widespread media attention, American Eagle Outfitters has responded to the public backlash surrounding its latest campaign, “Sydney Sweeney Has Great Jeans.” The campaign, launched earlier this month, stars actress Sydney Sweeney—best known for her roles in Euphoria and The White Lotus—in a playful video that sparked mixed reactions across social platforms.
Courtesy AEO
In the ad, the 27-year-old actress is seen lying on the floor zipping up a pair of jeans while a voiceover humorously explains: “Genes are passed down from parents to children and determine traits like hair color, personality, and eye color.” The camera then cuts to Sweeney as she says, “My jeans are blue,” followed by the tagline, “Sydney Sweeney has great jeans.” While the brand aimed for a cheeky double entendre, many viewers questioned the tone and intent of the message.
On Friday afternoon, American Eagle took to Instagram to clarify its intentions: “‘Sydney Sweeney Has Great Jeans’ has always been about the jeans—her jeans, her story. We’ll continue celebrating how everyone wears their AE jeans with confidence, in their own way. Great jeans look good on everyone.” The post has since garnered over 36,600 likes and nearly 5,500 comments, ranging from supportive to deeply critical.
Some users praised the brand’s boldness, while others interpreted the ad as outdated and tone-deaf. Comments included, “I can’t believe this is real,” and “They’ve clearly chosen a side, and the world is watching—and shopping—accordingly.” Others were more politically charged, calling the campaign “a liberal crisis in the making” or joking, “Someone’s intern went too far.”
Neither Sweeney nor her stylist Molly Dickson, who collaborated on the campaign, have issued any public responses. However, Sweeney did post a short campaign clip to her 25 million Instagram followers, writing: “I’ve got great jeans… now you can too.”
Reactions from branding experts have been divided. David Loranger, a professor at Sacred Heart University, called the brand’s response “completely counter to standard brand strategy and what business schools teach about crisis management.” According to Loranger, if American Eagle had tested the campaign more thoroughly, “they wouldn’t be in this mess.” He likened the campaign’s tone to those once led by controversial fashion executives like Dov Charney (American Apparel) or Mike Jeffries (Abercrombie & Fitch). “Ignoring the market response is not only arrogant but shows a lack of respect for the consumer,” Loranger said, adding that the backlash could become a future case study in advertising missteps.
However, not all industry veterans see it that way. Jennifer Sey, former Levi’s brand president and now CEO of XX-XY Athletics, defended the campaign. “There’s no reason for American Eagle to back down or apologize,” she said, “especially to a handful of TikTok critics who probably never bought the brand in the first place.” She continued, “It’s just a pun. A beautiful, successful woman in a cheeky ad playing along with the joke? That’s what makes it fun and self-aware.”
Scott Woodward, founder of branding agency Sew Branded, offered a more cautious take. He noted that the clever wordplay, though creative, felt “off” given today’s cultural climate and may have unintentionally alienated some Gen Z customers and media outlets. He warned that doubling down without acknowledging consumer sentiment could further escalate the issue.
Despite the controversy, the campaign has undeniably captured attention—sparking dialogue not just about denim, but also about how brands navigate tone, messaging, and generational sensitivities in today’s fast-moving fashion landscape.
Victoria’s Secret Is Back on the Runway with a Revamped Vision
The Angels are lacing up their wings once again. Victoria’s Secret & Co. has officially announced the return of its iconic runway show this year, teasing fans via Instagram and encouraging them to download the brand’s app for exclusive updates and behind-the-scenes access.
Once a cultural phenomenon and a major televised fashion event each fall, the Victoria’s Secret runway show was known for its high-wattage glamour, larger-than-life sets, and star-studded model lineup. From Adriana Lima and Alessandra Ambrosio to Tyra Banks and Taylor Hill, the catwalk was a spectacle of fantasy looks and the brand’s signature Angel wings.
Courtesy Of Victoria’s SecretCourtesy Of Victoria’s Secret
But after a prolonged hiatus—and a public reckoning with the brand’s past emphasis on the male gaze and narrow beauty ideals—the show made a more thoughtful return in Brooklyn last October. Although the sparkle remained, this new iteration brought a noticeably different energy.
Curated by women and rooted in inclusivity, the 2023 show shifted its focus toward showcasing wearable pieces that consumers could actually find in stores, rather than just fantasy. Musical performances by icons like Cher, Tyla, and Lisa added a fresh cultural layer to the event.
Now, under the leadership of CEO Hillary Super—who stepped into the role just before last year’s runway revival—the brand seems determined to reestablish the show as both a marketing powerhouse and a celebration of empowered femininity. The challenge lies in converting that cultural buzz into business growth.
Courtesy Of Victoria’s SecretCourtesy Of Victoria’s SecretCourtesy Of Victoria’s Secret
Victoria’s Secret is still undergoing a transformation, facing pressure from activist investors. Last month, Barington Capital’s chairman, James Mitarotonda, publicly criticized the company for declining sales, underwhelming stock performance, and what he called strategic and operational missteps. His demands included revamping merchandising discipline, launching bold and imaginative marketing campaigns, and potentially reintroducing legacy successes like the Angels campaign.
The stakes are high—but so is the potential. The runway is once again set, and Victoria’s Secret appears ready to reclaim its place in fashion culture—with a sharper, more inclusive edge.
Marc Jacobs Transforms Handbags into Pet Portrait Masterpieces in the Hamptons
As part of its ongoing Bark Jacobs initiative, Marc Jacobs is adding a bespoke and heartfelt twist to luxury retail in the Hamptons this summer. For three days beginning July 24, artist Zac Crawford—alongside another local artist—will be offering hand-painted pet portraits on select Marc Jacobs leather handbags at The Hub, the luxury retail co-op in Bridgehampton, New York.
Courtesy of Marc JacobsCourtesy of Marc Jacobs
The event kicks off with an exclusive two-hour launch celebration on Thursday evening, followed by two full days of by-appointment sessions. Customers purchasing a Marc Jacobs bag during the pop-up will have the unique opportunity to have their beloved pets immortalized in custom artwork on their new accessory—free of charge.
Zac Crawford, known for sketching pet portraits in New York City’s Washington Square Park, was discovered serendipitously by a Marc Jacobs team member scouting for artistic activations. Trained in illustration at Parsons and a graduate of LaGuardia High School, Crawford had once considered careers in comics or animation but found limited opportunities. Instead, he carved his niche by connecting directly with people in public spaces—and now, in luxury fashion.
Courtesy of Marc Jacobs
“I never expected to end up painting pets at the Marc Jacobs headquarters,” Crawford reflects. The heartfelt nature of his work brings emotional moments—often filled with happy tears—from pet owners moved by the tribute to their companions. “There’s a real beauty in that connection,” he says.
This collaboration marks a new chapter for Crawford, whose success with brands like Moleskine and now Marc Jacobs has pulled him out of the park and into retail’s most stylish spaces. Along with fellow creative Zack White, he co-founded Juicebox New York, an agency dedicated to bringing authentic artist-led experiences to national brand events—including other Bark Jacobs pop-ups across the country.
As the fashion world becomes more digitized and AI-driven, Crawford believes this kind of intimate, handmade work is becoming increasingly valuable. “Human creativity and interaction are irreplaceable,” he says. “Watching an artist bring your pet to life, by hand, on a luxury bag—it doesn’t get more personal than that.”
This one-of-a-kind experience not only deepens the emotional value of Marc Jacobs accessories, but also highlights the brand’s continued commitment to blending artistry, storytelling, and personal expression into the luxury shopping journey.
American Eagle Bets Big on Sydney Sweeney to Drive Fall Denim Sales
American Eagle is launching one of its most ambitious fall campaigns yet, placing actress Sydney Sweeney at the center of a dynamic, multi-platform initiative aimed at reenergizing denim sales and connecting with Gen Z and Millennial consumers.
Courtesy of American Eagle
Known for her breakout roles in HBO’s Euphoria and The White Lotus, 27-year-old Sweeney brings her magnetic screen presence and relatable charm to the forefront of American Eagle’s Fall 2025 strategy. Described by Chief Marketing Officer Craig Brommers as “the girl of the moment,” Sweeney embodies the duality that defines the brand’s customer—effortlessly glamorous yet grounded and authentic.
Shot in Los Angeles, the campaign captures Sweeney’s natural ease and love for the brand’s denim. “She brings this subtle sensuality, optimism, and a sense of humor that’s uniquely hers,” said Brommers. The campaign, titled “Sydney Sweeney Has Great Jeans”, will be unveiled through bold visuals, including a 20-story 3D billboard in New York’s Times Square, featuring Sweeney engaging directly with the public in an eye-catching digital activation.
The campaign’s reach extends to Snapchat, where American Eagle will sponsor custom Stories in which Sweeney sends direct messages to users. Additionally, AE is launching its first-ever paid campaign on BeReal, placing Sydney at the center of candid, in-the-moment content to reflect the real-time energy Gen Z craves.
Courtesy of American EagleCourtesy of American Eagle
In a meaningful philanthropic gesture, the brand is also releasing The Sydney Jean, co-designed with Sweeney. Featuring a delicate butterfly stitched on the back pocket, the jeans symbolize support for domestic violence awareness. All net proceeds from this style will be donated to Crisis Text Line, a cause close to Sweeney’s heart.
A key piece from the collection is a denim jacket inspired by one of Sweeney’s on-set tailoring moments with stylist Jennifer Dickson, redesigned for retail and priced at $79.95. Launching August 10, the jacket headlines a broader collection of over 200 denim fits, including more than 50 new styles—ranging from ‘70s-inspired high-rise flares to low-rise wide-leg cuts that reflect Sweeney’s signature aesthetic.
Courtesy of American EagleCourtesy of American Eagle
“Sydney brings the charm; we bring the wardrobe,” said Jennifer Foyle, President and Executive Creative Director of AE & Aerie. “This season celebrates what has always defined American Eagle—trend-right denim with timeless appeal. It’s about versatile style, layered comfort, and just the right edge of boldness.”
With major retail presence across New York City—including the flagship in Times Square, AE’s top-performing store—the campaign is expected to make a lasting impact on fall fashion conversations and denim wardrobes alike.
